In 2013, Ben discovered ‘The Art of Distillation’, a book written in 1651 outlining distilled herbal remedies–both alcoholic and not. Ever the tinkerer, Ben was inspired to purchase a small copper still and experiment with distilling herbs grown in his garden at home.
After a few months’ time, while dining at an upscale London restaurant, Ben ordered a non-alcoholic cocktail. To his dismay, he was served a pink, sugary drink that neither paired with the meal, nor the atmosphere.
And so began two meticulous years of perfecting the world’s first distilled non-alcoholic spirit. Ben launched Seedlip Spice 94 in London’s Selfridges on November 4th, 2015. His first handmade 1,000 bottles sold out within three weeks, the second thousand in three days, and the third batch in 30 minutes online.
The pioneering movement of offering those not drinking alcohol a sophisticated, adult option has since become a segment all its own: the ever-growing no & low alcohol category.
Seedlip now has three expressions: aromatic Seedlip Spice 94; herbal Seedlip Garden 108; and citrus-forward Seedlip Grove 42–all without alcohol, calories or sugar. Seedlip is available in 28 markets worldwide in over 10,000 bars, restaurants, hotels, and retailers, including 300 Michelin Star restaurants and the majority of the 50 Best Cocktail Bars in the world–and direct-to-consumer online at www.seedlipdrinks.com/us.
Ben Branson, Founder of Seedlip
Seedlip is the product of Ben Branson’s upbringing. His mother’s side has been farming in England for nine generations–over 300 years. Ben’s father, on the other hand, has been in the branding and design industry for over 40 years. Ultimately, that’s where Ben got his start–establishing a branding agency of his, working with the likes of Nike, Unilever and Absolut Vodka, as well as smaller startups. He is truly a product of both his parents, with an obsession and love for the natural world, and an eye for design.
Seedlip can be used to replace any traditional spirit in a simple serve: 2oz. topped with a splash of Ginger Ale, Tonic or Club Soda, or as the base for more complex cocktails–many outlined within our Cocktail Book.
Seedlip is produced by way of a bespoke 6-week maceration, distillation, filtration, and blending process. Each expression is a combination of 6 individually distilled natural botanicals that have been meticulously processed to create a uniquely flavorful, clear, shelf-stable spirit. The liquid itself contains no alcohol, sugar or calories.