Eating healthy is one thing, but a total rehaul of not only your kitchen products but also your cleaning and beauty habits? Now that just seems downright daunting, but we’re here to tell you it’s not as hard as you think. We’re not talking totally life overhaul. That can be overwhelming. We’re talking small steps and simple swaps to set the stage for living clean. Over the course of our lives, we have adapted a clean living effort that poured over into other areas of our lives and we want to share our go-to’s from beauty to cleaning and tell you why it’s important. Ready to come clean?

Why did your family decide to turn to all clean products?

Dr. Goldfaden has been formulating and researching plant based ingredients, natural alternative ingredients of over 25 years. He found that many people are even allergic to chemicals commonly found in conventionally produced products. Natural makeup, skin care products, and body products work with your skin instead of against it. The integrity and purity in plant and botanically-derived ingredients—the high level of vitamins, minerals, essential fatty acids, amino acids, antioxidants, enzymes, natural sugars, and more—provide a vital spectrum of benefits for the skin without being compromised by fillers and inactive ingredients which allow for the treatment actives to provide the most abundance.

Our skin is the largest organ of our body and studies have found that the skin can absorb up to about 60% of what we put on to it so it’s important to be familiar with what we are putting on our skin and stay away from harsh, toxic chemicals, colors, and fragrances. Chemicals, artificial colors, and fillers in skin care products and makeup can cause redness, irritation, and breakouts. Many people are even allergic to chemicals commonly found in conventionally produced products. Natural makeup, skin care products, and body products work with your skin instead of against it. The integrity and purity in plant and botanically-derived ingredients—the high level of vitamins, minerals, essential fatty acids, amino acids, antioxidants, enzymes, natural sugars, and more—provide a vital spectrum of benefits for the skin without being compromised by fillers and inactive ingredients which allow for the treatment actives to provide the most abundant of its treatment benefits within topical formulas.

What benefits have you experienced since turning to clean products?

Overall, the skin is less reactive, appears clearer in tone and texture and is less comprised for fillers, artificial fragrances and silicones which means that the actives are able to penetrate the skin more effectively increasing the overall treatment. We experienced the reduction of redness, rash, irritation and milia.

What are some of your favorite clean products for the home? 

Mrs. Meyes, Kinn Living and Branch Basics. You don’t need harsh chemicals to clean your home! 

How has becoming a clean family affected the food you have at home? 

Being aware of what you put in and on your body is crucial as the skin showcases the nutrients from both an internal and external standpoint so what we put into our bodies is just as important as what we are putting on. Naturally sourced foods (meaning not processed, and free from pesticides or hormones) have the ability to offer a higher percentage of nutrients, vitamins and key antioxidants because there are no unnecessary preservatives, hormones, or antibiotics that can prevent the beneficial ingredients from leaving that specific product and also allows for maximum freshness of foods. Eating a diet of fresh, naturally grown or raised whole foods, is scientifically linked to decreasing risk of disease and increasing life span.  As a family we grew up eating organic food, lots of raw vegetables and good quality animal proteins and fats.

What makes Goldfaden MD products clean?

We do not formulate with silicones, mineral oils, parabens, Petrochemicals, PEGS, synthetic fragrances, synthetic dyes or alcohol. Learn more about our standards.

Which ingredients should be avoided in skincare?

The top skin irritants including; Silicones, mineral oils, PEGS, synthetic fragrances, petrochemicals, synthetic dyes or alcohol.

Which ingredients should be avoided in food?

High fructose corn syrup, gluten, artificial colors, and dairy in some cases. In general, adding in more healthy, plant-based foods that you actually enjoy eating!

What are some of your favorite clean makeup brands?

Ilia primer, Alima Pure mascara, PYT eye-shadow pallet, RMS

Who are some of your favorite clean beauty retailers to shop? 

Credo Beauty and GOOP.

What is the difference between the terms green, natural, and clean? 

All of these terms are used interchangeably within the beauty industry, which is confusing and at times misleading for some consumers. Our take on these words are as follows:

Green: An eco-friendly brand in packing, sourcing and brand messaging.

Natural: A brand that uses some natural ingredients and is free of certain ingredients (however, there is not a standard list used across the industry, so this is dictated by the brand’s credo).

Clean: Similar to a natural brand, but more likely a brand that doesn’t formulate with certain deemed “dirty” ingredients ie: PEGS, mineral oils, artificial ingredients, petrochemicals Etc.

From growing up on a farm in Denmark to attending the prestigious Christian Chauveau School of Artistic Makeup, Kirsten Kjaer Weis worked around the world for some of the most renowned fashion magazines like Vogue, Elle, and Marie Claire. As an in-demand makeup artist, Kirsten found that people were sacrificing the health of their skin by using irritating, synthetic makeup. The natural products, however, were not up to par in performance, and the luxury of the beauty experience was lost. Kirsten used her experience growing up in a natural environment and her knowledge of beauty to pursue uncharted territory in the industry, creating Kjaer Weis – a pioneer in organic, luxury beauty.

What lead you to start Kjaer Weis?

I had worked for many years as a make-up artist in Europe and the US and saw firsthand the issues the models I was working on had with their skin from the conventional brands I had in my kit and applied on them daily. Breakouts, dry skin, red eyes. I tried to find natural counterparts to replace the conventional products but they didn’t really exist at that point (early 2000), which became my aha moment, seeing the gap in the market. Combining the performance of conventional with the ingredients profile of all-natural and tie it in with luxury packaging.

If you could explain Kjaer Weis…

Enlightened Beauty. Certified Organic, High Performing. Sustainable Luxury.

Do you strive to inspire others through Kjaer Weis?

I hope to inspire other female entrepreneurs to go for their passion.

What is your favorite part of working in the beauty industry? What is your least favorite?

I love to create, having an idea for a beauty product and seeing it come to life is very satisfying and a lot of fun. I also love assisting women in feeling beautiful and good about themselves without the potential of compromising their health. My least favorite? I don’t really have anything specific, yet I am happy to be part of a new area that steps away from the narrow perception of beauty that has been the norm for so many years. It’s changing and I love seeing it becoming a lot more inclusive.

What is the best piece of advice that anyone has ever given you?

Joseph Campbell is one of my favorite writers. He has a well known and wise quote from one of his books; Follow your bliss. That had an impact on me.

What is your goal through Kjaer Weis?

My goal is to grow KW to a Global Brand, allowing women around the world to have access to high performing, non-toxic make-up. Growing it in size while staying true to the DNA. My goal is also to change the norm of what’s acceptable to put in beauty products, having non-toxic make-up be a natural expectation for the next generations. Similar to how we take it for granted and fully accept that smoking is not allowed inside anymore.

What is your favorite indulgence?

Time. Finding time to have a massage, facial, read, be with my family, spend time in nature.

When it comes to your beauty routine, what is one item you can not live without?

Our Beautiful Oil. I love it, my skin loves it, it truly is beautiful.

Beyond Kjaer Weis, are there any mantras or rituals that help ground you when things get overwhelming?

Yes absolutely. Stay calm. Meditate and find that place where our wisdom sit’s, our authentic power where knee jerk reactions can’t exist. It’s essential to make (big) decisions from that place.

How do you like to wind down and make sure you’re taking care of yourself?

I live between NY and CT in the woods. Spending time in nature and be quiet does that for me.

While many Americans (and people around the globe) are at home, quarantining or self-isolating, Coronavirus news has us anxious and sad.  No matter where we may live in this ever- shrinking world, almost everyone seems to be affected by coronavirus. We wanted to share our go-to’s to uplift your spirits and bring happiness and laughter into your days by sharing all of our resources, inspiration and guidance that is getting us through these days.

Vitamins 

Sites

Recipes 

At Home Workouts: 

Mediation/Spirituality/Education:

At-Home Beauty Care: 

Moms: 

Four nature enthusiasts, Travel + Leisure has put together a wonderful list of these five gorgeous virtual explorations.

Everyday happiness boost:

  • Call a friend-there is nothing like the actual sound of a human voice left the spirits
  • Check in on everyone-young and old
  • Text/email someone a picture that your kid drew or of a happy memory of you together
  • Invest in a ‘happy mood light‘- Bright sunlight is proven to elevate mood

Help out:

Have supplies to donate? Submit your information to volunteer on the ground, donate supplies, or help facilitate distribution to hospitals in your area – Masks For Docs