Lisa Goldfaden
I declared myself ‘The Princess of Natural Skincare”, because it is what I am. My journey started when I was born in Miami Beach, Florida to health conscious parents (a doctor and a nurse) who placed a large emphasis on alternative wellness and helping others, so I kind of had my work cut out for me. Developing our brand with my father and family has been a true gift and continues to be an amazing journey.
Our goal as a brand is to provide people with plant powered, dermatologist developed results oriented skincare. Nothing is more satisfying than hearing our brand helped or changed someone’s skin and happiness level.
I currently live in New York City. I am a co-founder of Goldfaden MD as well as Vice President of Marketing. I hold a BFA in Studio Art/Art History and a MS in Museum Education. I love art and make it a point to visit museums as often as possible. I collect ‘pig’ art from all over the world. I’ve never met a dog I didn’t like. My favorite artists include Mark Rothko, Joan Mitchell, Gregory Crewdson and Claude Monet. I love all genres of music. I am inspired by kindness, determination and unconditional love.
If I could live anywhere in the world it would be Florence, Italy. I attended art school in Florence during a semester in college and have been back numerous times. I love getting lost on the tiny winding streets, where the sunlight has the most unique color. Not to mention all the delicious foods and markets to visit.
My hobbies include baking, photographing nature, developing keto recipes and traveling to as many foreign places as possible. I am an exercise nut and happier when it can be outdoors. I love to run, cycle and dance. You will usually find me in a sundress and sneakers wearing no makeup.
A few of my favorite things in life are a sunrise, the ocean, the smell of the rain, running in nature, summer nights, old cemeteries, historic buildings, croissants and my family.
The one Goldfaden MD products id take to a dessert island would be our Fleuressence Botanical oil for it’s supreme blend of brightening and hydration elements.
Lauren Wolk-Goldfaden
I was an advertising executive missing something to complete my love and passion for all things beauty. After a realization that there was a lack of quality dermatological skincare products with natural ingredients on the market, I was propelled into wanting to create a solution. My desire to find natural beauty products that provide proven, scientific results in the marketplace have lead me to GOLDFADEN MD.
I rarely meet a lifestyle shop, decadent food dish, fashion staple, vintage object, or beauty products/tips that I can’t live without. Some of my favorite things, just to name a few, are french bulldogs, parisian hot chocolate, toffee and yoga. I love to mix high-end fashion with a $10 item and you can always find me toting Chanel lipgloss. With a beauty-stash that is more than just a collection, I cannot wait to tell you about my discoveries, top-picks and new trends that are emerging!