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What constitutes a “natural” beauty product? There’s still no universally accepted standard, even though the market is growing at a rapid rate and the FDA is involved, making changes and will continue to set standards. The skin is the body’s largest organ and research proves it capable of absorbing up to 60% of the ingredients in the products we apply – that is a large number and we’ve become more aware of what ingredients are found in our products for this reason. There is a large majority of bath, body, hair, makeup and skincare products available today which contain commonly used synthetic ingredients such as Parabens, detergents, preservatives and SLS; these synthetic ingredients have been recognized to cause irritation in some people and may have damaging effects longer-term. Ultimately, brands are choosing their own classification and how they represent themselves.

The industry and consumers use the three words, clean, natural and organic loosely and interchangeable, when in reality they are all different.

Wikipedia’s definitions shed some light on the differences between natural and organic:

natural product is a chemical compound or substance produced by a living organism—that is, found in nature.[2][3] In the broadest sense, natural products include any substance produced by life.[4][5]

An organic product is made from materials produced by organic agriculture. Most appropriately(,)organic beauty products can be explained as any products that is made or cultivated without the use of Genetically Modified Organisms (GM), herbicides, synthetic fertilisers and more. In order to warrant if a product is organic, the USA uses USDA certification – NOP National Organic Program to define a cultivated product (or ingredient) as organic.

The term clean’ when used in the beauty and wellness industry loosely refers to being “free of something” i.e. an ingredient, filler or preservative. The word ‘clean’ may also be used to refer to the sustainability of packaging or ingredients. The use of the word ‘clean’ is not mandated and is interpreted, demonstrated and used freely by individuals and brands as they see fit to further describe benefits (so it’s important to read the labels!). Therefore, there are many definitions of what clean means.

As a brand we identify as a clean, naturally inspired brand which utilizes a combination of natural and organic ingredients.  We do not formulate with silicones, mineral oil, parabens, alcohol, SLS, and artificial/synthetic dyes and fragrances – all of which can lead to skin irritation. We adhere to and are compliant with the EU’s banned list of ingredients.  Many retailers are deferring to the EU’s list of roughly 1400 banned ingredients, which are known to or suspected of causing cancer, birth defects, and reproductive harm, as a standard of defining clean and natural. Join us in the clean beauty movement

Interested in what you can do to add to your clean movement? Check out our lean life swap tips:

  • Store your water in a stylish, yet totally functional (hello cold water all day) SWELL water bottle and feel good about eliminating plastic water bottles and going BPA free FOREVER.
  • The average reusable bag has a lifespan equal to that of more than 700 disposable plastic bags. One person using reusable bags over their lifetime would remove more than 22,000 plastic bags from the environment. Nuf said.
  • Join us in a global movement to eliminate plastic drinking straws from our landfills, our streams, our oceans, and our beaches. Swap for paper, stainless or even bamboo straws.
  • Give a hoot – don’t pollute and pick up! The ocean is not a garbage can and neither is the street or the side of the road.

 

With Earth Day around the corner, it’s only right to continuously move towards all the eco-friendly goodness we can incorporate into our lives. If you’re looking for a way to support our planet via your beauty and home routines, keep reading. Discover easy ways to reduce your carbon footprint and check out how we as a brand are stepping up the game.

Did you know that 80’000 TONS OF PLASTIC FLOATS IN THE Great Pacific Garbage Patch –  EQUIVALENT TO 500 JUMBO JETS – As a brand we take note of our consumption of cardboard boxes, plastic wrapping, packing peanuts, tissue paper, and shoe boxes which house our ordered goods, and have made major strides in reducing our carbon footprint by eliminating or transitioning into eco-friendly materials.

Earth Day is a reminder to us all on how to solve climate change, end plastic pollution,  protect endangered species, broaden, educate, and activate the environmental movement across the globe. Since most people are staying home and cooking, we are eliminating consumption in many ways.  Plastic, paper and straws from food delivery waste is becoming less and less an issue. Discover what we continue to be committed to doing year round to mitigate our waste consumption  and some tips that may help you too.

Packaging:

  • Goldfaden MD utilizes packaging that contains over 70% of recycled plastics and are 100% recyclable
  • Goldfaden MD boxes are made from 40% recycled paper and are 100% recyclable

Sampling:

  • Goldfaden MD samples(the cute green sachets you get) are made from 100% recycled paper and are also 100% recyclable

Shipping:

  • Goldfaden MD uses 100% recycled paper and boxes for all of our outgoing shipping boxes – both direct to consumer and to our retail partners.

Clean swap tips around the home:

  • Be a part of retailer recycling programs -one of our favorite is Nespresso-just empty your used pods into the recycling bag and then ship it back to them. 
  • The average reusable bag has a lifespan equal to that of more than 700 disposable plastic bags. One person using reusable bags over their lifetime would remove more than 22,000 plastic bags from the environment. Nuf said.
  • Compost. Start small-we like this cute compact option. Not sure how or why to compost, read all about it here . This is also a great activity to do with kids. 
  • Wash and reuse during cleaning. Paper consumption is real thing and recently elevated. Instead of opening a new paper towel role, use an old t-shirt or shoe bag as a cleaning cloth. 

Return your empty’s:

Return your empties! You too can help the planet and reduce your carbon footprint by sending in your Goldfaden MD empties to us and you’ll receive 25% off your next order. Feel good about reducing your personal waste and start today.

Shop our full collection today!

December’s many indulgences make January an ideal time to detox, both inside and out. Again striving for balance, we put forth our best efforts in January to cleanse both internally and externally (and we know that’s it’s all intertwined), so we asked one of our go-to beauty gals, Cassandra Cadwell, (aka newly appointed head of Customer Relations @ Violet Grey), to capture her journey as she swapped her beauty regime for our Detox Collection for 4 weeks.

Can you describe your skin type (i.e. Is your skin usually oily, dry or normal)?

Combination – I look like an oil slick at the end of the day but my skin is dry and needs moisturizer. At least this is what my esthetician tells me!

What are your skin goals?

Clear skin, of course! No breakouts or dark spots (PIH) mainly. But my number one priority is to clear up this one  trouble spot on my left cheek. Also to stop picking, this is a huge thing for me that I really need to stop.

How do you detox? (tips/rituals)

I drink a green juice every single day and have at least 2 cups of green tea throughout the day. My one tip to detox though, is simply to stay hydrated and eat clean the majority of the time. I also try to take a bath every so often and mask every night.. Yes really, I’m psychotic.

When you need to de-stress, what is your go-to?

Burying my face into my cat, Monet, or going to Moon Juice for a adaptogenic smoothie #soLA. Watching funny videos of cats on Instagram helps too… Did I mention I’m a cat person. If I’m in a situation where none of those things are possible, I just pick one thing to focus on, like a task, and direct my attention on completing that 100%. If my mind is feeling cluttered, I make a list. Typically, I find if I’m stressed it’s because my brain is scattered, if I get it down on paper, my mind is a little clearer.

How did you first hear about Goldfaden MD? What was the first product you used?

I first heard about Goldfaden MD from my friend Sarah in May when I was invited to their lovely brunch. The first product I used was the Skin Balancing Mask, and it’s still one of my all time favorites. It’s not too active but still gives your skin a light exfoliation so it’s a great go to when your skin needs a little love but nothing too dramatic. It’s really the perfect maintenance mask. Soothing, no fuss, and exactly what you want your everyday mask to to.

Tell us about your current regimen before transitioning to the Goldfaden MD “detox” collection?

My regimen prior to the Golfaden MD detox consisted of a double cleanse, a toner, one serum and a lightweight water cream. Also tons of masking, of course. In general, lots of trial and error, I’m always trying something new, it’s part of my job.

When you integrated Goldfaden MD’s Detox Clarifying Facial Wash, Detox Hydrating Gel and Facial Detox into your regimen, what did you experience after the following timeframes?

1 week: Plumping and looking fresher longer throughout the day. No 3 pm dark circles and dullness.

2 weeks: Skin started to look brighter and extra hydrated.

3 weeks: Reduction of dark spots and PIH on my left cheek. (YES!)

4 weeks: Overall balance of oil and dryness. I also saw a significant improvement on the pesky trouble spot on my left cheek in addition to less random hormonal breakouts. The later was particularly nice because when you are dealing with a trouble spot, it’s nice not to have other little blemishes pop up as well, which just feels like it exacerbates the main issue.

Have you always used or been interested/concerned with ingredients and clean beauty?

Always. I am a firm believer in not putting harsh chemicals on or in your body, but I also put efficacy first. I 100% believe that the body can heal itself and that anything we need to assist that process can come from nature. I also don’t believe in sacrificing inner health for outer beauty. Once I stopped drinking things like soda and started incorporating vegan practices into my lifestyle, I started seriously to look at ways I could cut out chemicals. Beauty is a great place to do so and if you find amazing clean product that work, like Goldfaden MD, then it’s really a no brainer.

Who would you recommend this regimen to in the future?

Everyone! Specifically though I think this line is great for the mindful person who cares what they put on their face (and therefore in their body) but also wants to see results. This regimen in particular I think is great for oily breakout prone skin, especially the Detox Hydrating Gel and,  if you have breakouts, the Facial Detox. If you take one thing away from this interview let it be this: Sulfur is the best natural way to clear breakouts – it’s straight off the periodic table! #Facts.

Since it is October after all… trick or treat?

Treat, of course… xx