Tag Archive for: clean

About Seedlip:

In 2013, Ben discovered ‘The Art of Distillation’, a book written in 1651 outlining distilled herbal remedies–both alcoholic and not. Ever the tinkerer, Ben was inspired to purchase a small copper still and experiment with distilling herbs grown in his garden at home.

After a few months’ time, while dining at an upscale London restaurant, Ben ordered a non-alcoholic cocktail. To his dismay, he was served a pink, sugary drink that neither paired with the meal, nor the atmosphere.

And so began two meticulous years of perfecting the world’s first distilled non-alcoholic spirit. Ben launched Seedlip Spice 94 in London’s Selfridges on November 4th, 2015. His first handmade 1,000 bottles sold out within three weeks, the second thousand in three days, and the third batch in 30 minutes online.

The pioneering movement of offering those not drinking alcohol a sophisticated, adult option has since become a segment all its own: the ever-growing no & low alcohol category.

Seedlip now has three expressions: aromatic Seedlip Spice 94; herbal Seedlip Garden 108; and citrus-forward Seedlip Grove 42–all without alcohol, calories or sugar. Seedlip is available in 28 markets worldwide in over 10,000 bars, restaurants, hotels, and retailers, including 300 Michelin Star restaurants and the majority of the 50 Best Cocktail Bars in the world–and direct-to-consumer online at www.seedlipdrinks.com/us.

Ben Branson, Founder of Seedlip

Seedlip is the product of Ben Branson’s upbringing. His mother’s side has been farming in England for nine generations–over 300 years. Ben’s father, on the other hand, has been in the branding and design industry for over 40 years. Ultimately, that’s where Ben got his start–establishing a branding agency of his, working with the likes of Nike, Unilever and Absolut Vodka, as well as smaller startups. He is truly a product of both his parents, with an obsession and love for the natural world, and an eye for design.

The Liquid:

Seedlip can be used to replace any traditional spirit in a simple serve: 2oz. topped with a splash of Ginger Ale, Tonic or Club Soda, or as the base for more complex cocktails–many outlined within our Cocktail Book.

Seedlip is produced by way of a bespoke 6-week maceration, distillation, filtration, and blending process. Each expression is a combination of 6 individually distilled natural botanicals that have been meticulously processed to create a uniquely flavorful, clear, shelf-stable spirit. The liquid itself contains no alcohol, sugar or calories.


What constitutes a “natural” beauty product? There’s still no universally accepted standard, even though the market is growing at a rapid rate and the FDA is involved, making changes and will continue to set standards. The skin is the body’s largest organ and research proves it capable of absorbing up to 60% of the ingredients in the products we apply – that is a large number and we’ve become more aware of what ingredients are found in our products for this reason. There is a large majority of bath, body, hair, makeup and skincare products available today which contain commonly used synthetic ingredients such as Parabens, detergents, preservatives and SLS; these synthetic ingredients have been recognized to cause irritation in some people and may have damaging effects longer-term. Ultimately, brands are choosing their own classification and how they represent themselves.

The industry and consumers use the three words, clean, natural and organic loosely and interchangeable, when in reality they are all different.

Wikipedia’s definitions shed some light on the differences between natural and organic:

natural product is a chemical compound or substance produced by a living organism—that is, found in nature.[2][3] In the broadest sense, natural products include any substance produced by life.[4][5]

An organic product is made from materials produced by organic agriculture. Most appropriately(,)organic beauty products can be explained as any products that is made or cultivated without the use of Genetically Modified Organisms (GM), herbicides, synthetic fertilisers and more. In order to warrant if a product is organic, the USA uses USDA certification – NOP National Organic Program to define a cultivated product (or ingredient) as organic.

The term clean’ when used in the beauty and wellness industry loosely refers to being “free of something” i.e. an ingredient, filler or preservative. The word ‘clean’ may also be used to refer to the sustainability of packaging or ingredients. The use of the word ‘clean’ is not mandated and is interpreted, demonstrated and used freely by individuals and brands as they see fit to further describe benefits (so it’s important to read the labels!). Therefore, there are many definitions of what clean means.

As a brand we identify as a clean, naturally inspired brand which utilizes a combination of natural and organic ingredients.  We do not formulate with silicones, mineral oil, parabens, alcohol, SLS, and artificial/synthetic dyes and fragrances – all of which can lead to skin irritation. We adhere to and are compliant with the EU’s banned list of ingredients.  Many retailers are deferring to the EU’s list of roughly 1400 banned ingredients, which are known to or suspected of causing cancer, birth defects, and reproductive harm, as a standard of defining clean and natural. Join us in the clean beauty movement

Interested in what you can do to add to your clean movement? Check out our lean life swap tips:

  • Store your water in a stylish, yet totally functional (hello cold water all day) SWELL water bottle and feel good about eliminating plastic water bottles and going BPA free FOREVER.
  • The average reusable bag has a lifespan equal to that of more than 700 disposable plastic bags. One person using reusable bags over their lifetime would remove more than 22,000 plastic bags from the environment. Nuf said.
  • Join us in a global movement to eliminate plastic drinking straws from our landfills, our streams, our oceans, and our beaches. Swap for paper, stainless or even bamboo straws.
  • Give a hoot – don’t pollute and pick up! The ocean is not a garbage can and neither is the street or the side of the road.


With Earth Day around the corner, it’s only right to continuously move towards all the eco-friendly goodness we can incorporate into our lives. If you’re looking for a way to support our planet via your beauty and home routines, keep reading. Discover easy ways to reduce your carbon footprint and check out how we as a brand are stepping up the game.

Did you know that 80’000 TONS OF PLASTIC FLOATS IN THE Great Pacific Garbage Patch –  EQUIVALENT TO 500 JUMBO JETS – As a brand we take note of our consumption of cardboard boxes, plastic wrapping, packing peanuts, tissue paper, and shoe boxes which house our ordered goods, and have made major strides in reducing our carbon footprint by eliminating or transitioning into eco-friendly materials.

Earth Day is a reminder to us all on how to solve climate change, end plastic pollution,  protect endangered species, broaden, educate, and activate the environmental movement across the globe. Since most people are staying home and cooking, we are eliminating consumption in many ways.  Plastic, paper and straws from food delivery waste is becoming less and less an issue. Discover what we continue to be committed to doing year round to mitigate our waste consumption  and some tips that may help you too.


  • Goldfaden MD utilizes packaging that contains over 70% of recycled plastics and are 100% recyclable
  • Goldfaden MD boxes are made from 40% recycled paper and are 100% recyclable


  • Goldfaden MD samples(the cute green sachets you get) are made from 100% recycled paper and are also 100% recyclable


  • Goldfaden MD uses 100% recycled paper and boxes for all of our outgoing shipping boxes – both direct to consumer and to our retail partners.

Clean swap tips around the home:

  • Be a part of retailer recycling programs -one of our favorite is Nespresso-just empty your used pods into the recycling bag and then ship it back to them. 
  • The average reusable bag has a lifespan equal to that of more than 700 disposable plastic bags. One person using reusable bags over their lifetime would remove more than 22,000 plastic bags from the environment. Nuf said.
  • Compost. Start small-we like this cute compact option. Not sure how or why to compost, read all about it here . This is also a great activity to do with kids. 
  • Wash and reuse during cleaning. Paper consumption is real thing and recently elevated. Instead of opening a new paper towel role, use an old t-shirt or shoe bag as a cleaning cloth. 

Return your empty’s:

Return your empties! You too can help the planet and reduce your carbon footprint by sending in your Goldfaden MD empties to us and you’ll receive 25% off your next order. Feel good about reducing your personal waste and start today.

Shop our full collection today!