Meet Phoebe Tillem, founder of Phoebe Paints in Los Angeles. Phoebe is a true creator – she received her BA in Art History and Fine Arts from the University of San Francisco, and studied graphic design at Pratt University. She draws from nature and loves a good floral.

Her first collection of hand painted sneakers debuted Spring 2017 with Mother Denim. They were featured on Vogue Paris and The Zoe Report.

Other collaborations include a hand-painted denim collection for Ron Herman Japan, and live custom painting for Victoria’s Secret, Topshop, Neiman Marcus, Nordstrom, Kenneth Cole, Schutz Shoes, Elyse Walker, and Sephora. AND….most recently Goldfaden MD! We partnered with Phoebe earlier this month when we launched our Mist RX and our cosmetic bag collaboration with Jennifer Lia where she customized the bags for all of our attendees.

Take a look at our in-depth interview with Phoebe below.

Where did you get your initial idea for your paintings and collaborating with brands?

A few years ago I bought some leather paint and started making custom sneakers for friends. Collaborating with brands and customizing their products just grew naturally from there.

Where do you find inspiration?

I find a lot of inspiration in nature. My favorite thing about Instagram is the easy access to so many artists of all different mediums – so much inspiration! And I try to get to new exhibitions whenever I have time.

Did you always want to be an artist?

I’ve always loved to paint and create, so I knew from a young age that art was an important part of my life. However, I didn’t consider doing it professionally until I started getting requests for custom work and illustrations. Then it all made sense! I cried when I received my first check for something I painted and haven’t looked back.

Background image on your iphone?

Poppies on a cliff in Big Sur. (I’m from California, what can I say?)

What are your go-to daily beauty products and why?

I use the Goldfaden MD Pure Start Cleanser, I have very sensitive skin and it doesn’t dry it out! I follow that with some Mad Hippie Vitamin C Serum. I like to mix a CC cream with a moisturizer, right now my go-to is the Goldfaden MD Vital Boost Moisturizer and It Cosmetics CC cream. For everything but the face, I love Evan Healy Sweet Blossom Body Oil.

Why is clean beauty important for you?

My aunt taught me at a young age that your skin is the body’s largest organ, so what you put on it and what you consume matters.

How do you de-stress?

I’m big on journaling in the morning, and I drink tea or red wine (or both) at night. Nothing beats a walk, a hike, or a dip in the ocean on weekends. I also credit my dog, Daisy, with my positive outlook on life.

Favorite mood-boosting meal?

Anything with fresh, colorful produce. I like to make a salad with fresh lettuces, roast veggies, avocado, and hemp seeds. And then sometimes, I just need a really good pasta.

What is your daily mantra?

“There is no good, bad, right, or wrong.” It’s a reminder that I’m here to learn and grow, not to judge, and I don’t always get to decide what that looks like. Sometimes you get exactly what you thought you wanted and it’s terrible, other times you miss out on an opportunity you thought was perfect only to let something so much better in.

Phoebe painting away at our Mist RX event in Los Angeles

We are so honored to be featuring an intimate interview that we had with Hannah Habes, from Matchaful  –  a female founded, matcha purveyor that offers organic, sustainably sourced, premium grade product.  We are the only retail brand to offer single-estate matcha, which marks a huge step forward in the matcha supply chain – assuring consumers of the authenticity and provenance of their matcha, from farm to whisk. They have café in lower SoHo, NYC, complete with a ceremonial matcha bar and a plant-based seasonal food and beverage menu (a must goto spot in NYC!).

Hannah Habes founded Matchaful in 2015, in Brooklyn, NY, to bring high-quality, sustainably & transparently sourced matcha to more people.

Through their 1% FTP membership, they support organizations that help to strengthen sustainable food systems through sustainable agriculture, education and tackling food waste (just one part of why we love this company so much!).  

THEIR FARM:

Matchaful works directly with organic, sustainable, family farms in Japan – sourced from 7th and 4th generation farms in Uji and Shizouka, Japan.

Their farmer in Shizouka is using organic food waste as fertilizer and growing the matcha trees under solar panels, as a means to provide alternative energy to the local community.

Matcha is one of the most powerful ingredients offering a variety of health benefits including;

  • Is packed with antioxidants including the powerful EGCg.
  • Boosts metabolism and burns calories.
  • Detoxifies effectively and naturally.
  • Calms the mind and relaxes the body.

What does good food mean to you?

Good food means it’s nourishing and delicious. It’s food that should make you feel great and give you more energy, not weigh you down. Before I started Matchaful, I was eating a ton of processed food that left me feeling really sluggish and always wanting more. To me, it’s important to eat meals that have fiber, protein and greens that leave me feeling satisfied. I also try to eat fresh organic foods with simple ingredients so that I’m feeding my body the best I can, and avoiding unnecessary “fillers” or “stabilizers.”

How do you start your mornings?

With either oatmeal or a smoothie. I mix in plant based protein powder no matter what. Because I’m breastfeeding, I make sure to eat a hearty breakfast and protein-rich meals. I supplement with probiotics and prenatal vitamins.

What’s your go-to am beverage?

That’s easy — a matcha or matcha latte. Normally I’ll mix in a few adaptogens to help elevate my mood and a tsp of maple syrup. Right now, I’m loving moringa as it helps to boost milk production.

What are your must use daily beauty products?

I definitely like to mix it up but I’m a big oil based skincare fan. I’m loving Goldfaden’s Fleuressence oil. I use it first thing in the morning to help give my skin a nice natural glow.

How do you de-stress?

Right now, small moments of self care help me to decompress. Being a mom and working full-time doesn’t afford me a lot of free time, but taking a long shower or evening bath help me destress after a long day. Going to the gym or doing a 20-min floor workout also help me to boost my mood and alleviate stress in the morning.

Favorite mood-boosting meal?

At our cafe, we offer a black rice onigiri with avocado and cashew cream cheese. This meal gives me the perfect pick-up while not overfilling me. It’s an amazing energy booster in the middle of my day.

What’s a dinner recipe you currently have on repeat?

Black bean spaghetti pasta with garlic, lemon, and topped with sauteed kale and parsley.  

What is your daily mantra?

I try to live by the Japanese proverb, “ichi-go ichi-e.” It translates to “savor each moment, for it only lasts once.”

Meet Aliza J. Sokolow. Photographer, food stylist, crudités creator extraordinaire and one that’s always on our inspiration radar.

She worked as a stylist on Emmy winning and nominated Jamie Oliver’s Food Revolution. Her work has been featured extensively in commercials for top brands, in the consumer product goods market and across publications in the USA. Her images are displayed at restaurants from coast to coast. 

She completed food styling for her first book past summer Evan Funke’s American Sfoglino: A Master Class in Handmade Pastawhich which will be published by Chronicle Books in 2019.

Her passion is traveling the globe as much as possible and photographing the fruits and vegetables that she finds. *PSSSTT: she turns her insane photographs into some of our favorite cards.

Find out more about how she connects with food and how it plays into her life.


Here are  Aliza Sokolow’s answers awaiting on some images to go along with her feature.

What does good food mean to you?

Good food to me means locally grown and fresh. I mostly eat vegetables and knowing where my food comes from and is grown is important to me.

How to you start your mornings?

I wake up before the sun comes out and go work out.

What are your must use daily beauty products?

I use Supergoop Sunscreen, RMS under eye concealer and Lily and Lolo underage concealer. Sometimes Rituel De Fille cheek color. That’s the extent of my makeup routine. I always curl my lashes and brush up my brows.

How do you de-stress?

Spending time with friends, making cookie dough, doing the NY Times crossword puzzle and listening to music. Then eating cookie dough raw or baked. I like to cozy up to a movie or a TV show too.

Favorite mood-boosting meal?

I love to eat watermelon. It’s super hydrating and sweet.

Whats a dinner recipe you currently have on repeat?

I make a slow roasted salmon with dill, smashed potatoes and a big salad. My people haven’t gotten sick of it yet.:)

What is your daily mantra?

Gratitude is the best attitude.