While it’s always a pleasure to get like-minded beauty and wellness brands on our radar, it’s *that* much better when Goldfaden MD has the opportunity to join forces with them. With that said, we couldn’t be more pleased to announce the exclusive Goldfaden Radiance Facial at Ejiro Studio in London. Below, you’ll get to know more about this premiere beauty and wellness destination and its founder, the lovely Ejiro Owusu. See what inspired her to start her business, how she prioritizes sustainability both at home and at work, and why she was driven to collaborate with Goldfaden MD. Plus: the Goldfaden MD products she’s currently obsessed with.
What did you do before creating Ejiro Studio and what inspired you to create this beauty destination?
I am from a science background academically and entrepreneurship. Just before venturing into beauty, I was working in pharmaceutical sales, I was giving myself time to develop a new business idea. It was then that I fell in love with the beauty industry, with sugaring opening the doors for me. I wanted to create a space that was gender neutral in design, spa-like in terms of atmosphere and like hanging with friends in terms of interaction between therapists and clients.
Sugaring is at the core of Ejiro Studio. Why do you hold this treatment in such high regard and how is it more beneficial for the skin compared to other hair removal methods?
We have all had or heard a horrendous waxing story however you rarely hear this with sugaring. Sugaring as a method of hair removal is gentle in comparison, it works for all hair types and those with sensitive skin as the paste only adheres to hair and dead skin cells. It is why your skin can feel so smooth afterward without the soreness seen with waxing. It is an ancient technique with origins that can be traced to North Africa and the Middle East, this is what fascinates me. Many of my clients have had grandmothers, mothers and aunties performing this treatment on them. I think that’s amazing.
What sets Ejiro Studio apart from other beauty clinics and spas in East London?
We are a premium beauty destination that values natural solutions and quality time. Clients come to get treatment and de-stress from their day-to-day life therefore, it is important that each client is given sufficient time not just for the treatment but to talk about their day, to run a bit late and not feel rushed when they arrive. We also aim to provide a variety of beauty treatments for everyone whilst doing our bit to look after the planet.
Why is sustainability so integral to your brand’s DNA and offerings?
Sustainability is important as to me it is about doing whatever you can to look after our planet. We all put pressure on ourselves to be completely sustainable but making one change can make a big difference even if you think it does not.
What are your favorite sustainable living practices/habits that may inspire others to follow suit?
I am a mother with a one-year-old and I have been using reusable nappies since birth. It was really important for me to have my partner and family onboard with this as I felt disposable nappies were unnecessary waste. The environmental cost of single-use products like nappies is the biggest issue when well-looked-after reusable nappies can be used for more than one child or even passed on to another family. It may sound daunting but cutting your disposable nappies usage to only daytime will make a difference. If we all make small changes it can add up to a greater impact.
I also love going to the charity shop, swap shops and renting clothing. My wardrobe is quite minimal. Believe it or not, I do not purchase new clothing very often and when I do it has to be something I can still use 5 years down the line or pass on to someone else.
What made you want to collaborate with Goldfaden MD for Ejiro’s exclusive Goldfaden Glow Facial?
Meeting Lauren and Lisa at the founders event they arranged I was captivated by how much passion they had when speaking about their business. This instantly caught my attention, a family-run business with products everyone was raving about, I was excited to try it. What sealed my decision was when I started using the products, the results were amazing. My skin was glowing and super hydrated – even my husband commented and if he notices a difference in my skin then it is definitely a plus for me. My clients have always been early adopters and I knew adding the Goldfaden facial to the treatment menu would be warmly welcomed.
What is your holy grail Goldfaden MD product and why do you love it?
Okay perfect, easy peasy. Can I choose more than one? The Radiance Repair Serum oh my goodness! My skin was as dry as sandpaper but this product boosted my skin barrier, it left my skin feeling firm and radiant. Lip Therapy now I use this first thing in the morning to prep my lips before doing my makeup and applying my lipstick and then I use it again at night. Absolutely love this product. It works wonders but my lips remain soft and it really does feel like my lips are going through their own overnight treatment whilst I sleep. Lastly and by no means my least favourite. The Doctors Scrub – now my skin needed exfoliation and I think this is where this product combined with the Radiance Repair Serum worked well together. The scrub prepped my skin by removing the dead skin cells and any unevenness, creating a great foundation for the serum to be applied to the skin.