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The skin is our largest organ measuring roughly 22 square feet. We treat our facial skin daily, which is roughly only 5% of our total skin. Facial skin is much thinner and so much more delicate than the skin on the body.  Body skin, which is bombarded with an onslaught of daily environmental aggressors requires, and deserves, a different set of products to achieve proper overall skin health and prevent signs of premature aging. 

 

Face your BODY with our NEW! High-performance two-piece Body Collection. It is all about skin fitness. Keeping your skin healthy and fit is paramount to our brand philosophy and that includes the skin on your body. The skin is our largest organ, so treat the body you’re in with GOLDFADEN MD’s BODYCARE COLLECTION.

This supercharged duo was developed to exfoliate, polish, refine and treat to keep skin looking vibrant and healthy while helping to prevent signs of premature aging. 

“Body care has become an afterthought as many of us rush through it with endless options of no-name products and time-consuming in-office procedures, or completely neglect it altogether,” says Lisa Goldfaden, co-founder of Goldfaden MD. “My father, Dr. Gary Goldfaden, has been treating patients, full-body, for decades. As we continue to be at the forefront of product innovation, we felt it was crucial to create an easy to use body collection.”

Harnessing the brand’s proprietary “body complex,” This duo of high-performance products was designed to target key concerns, such as sagging skin, uneven texture and tone, cellulite, sun damage, dehydration, dull lifeless skin, scaly skin and loss of elasticity. These products will help to firm, smooth, hydrate and revitalize skin from the neck down. After all, Goldfaden MD is a “firm believer” that skincare means caring for ALL your skin—not just the skin on your face.

Introducing BODYCARE by Goldfaden MD 

Doctor’s Body  ScrubDermabrasion

The body version of our cult classic and award-winning Doctor’s Scrub.

Polish away dead surface skin and infuse hydration, vitamins, and nutrients back into your body to reveal smoother, radiant, healthier-looking skin. This multi-active scrub features micro-fine exfoliating crystals, skin-softening Bamboo Extract, skin-brightening Fruit Enzymes, soothing Probiotic-fermented Extract, and antioxidant-rich Red Algae.

Firm Believer Body Contouring Serum

Get Lifted with Dr. Goldfaden’s FIRM BELIEVER Body Contouring Serum.

This concentrated skin tightening body serum is formulated to sculpt, smooth, renew dull skin, and help firm trouble areas on the body. Supercharged with elasticity-enhancing radish root extract, softening marula oil, hyaluronic acid and circulation-boosting coffee & gotu kola extracts, it will sculpt, smooth, and tone your skin in one easy swipe.

Meet Sylwia Wiesenberg. An inner and outer health & beauty guru who is embarking on a mission to create skincare for your most overlooked body part: your butt. Sylwia was born in Poland, and has traveled and lived all over the world. She’s pursued many adventures and careers, and eventually landed in New York City. Sylwia’s fascination with butts came from her early days as a gymnast and an athlete. She experienced and saw the strength, power, and beauty of the booty. Sylwia knows the butt to be an incredible muscle, and has seen first hand that it can also be a motivator and an extension of personality and sensuality, which she thinks is pretty awesome. She believes every butt has its own individuality and uniqueness and should be celebrated, helping each and every body feel confident in their own skin.

Sylwia is also the founder of DOPE Naturally (a wellness product brand) and Tonique Fitness (a fitness brand).

What lead you to start BAWDY?

It was my passion for, and really my obsession with, butts and my overall love for the uniqueness in beauty and strength of a human body, that lead to the creation of BAWDY. That, and the fact that the beauty industry offered absolutely nothing for butt beauty other than offering anti- cellulite and anti-stretch marks creams that create insecurities in women, shaming them for apparently being imperfect. I believe beauty is about having fun and is is about celebrating individuality in a fun and unapologetic way. That is why I decided to launch BAWDY.

If you could explain BAWDY

BAWDY is unapologetic, individual, unique and always a leading edge clean beauty brand.

BAWDY is a way of being free, expressing yourself and your sexuality, loving your body and loving yourself. It provides the opportunity to be sensual, and give you g the opportunity to touch and feel yourself.

BAWDY also stands for responsibility, delivering the highest quality ingredients that are safe for you and Mother Earth. Later this year I will begin introducing advances in sustainability in both new product releases and packaging.

Do you strive to inspire others through BAWDY?

Of course, it is my goal! I want others to be unapologetically themselves. What matters in life is honesty, realness and raw, authentic beauty and BAWDY stands behind it. Beauty is supposed to make you feel good and smile because you do it for yourself not to please others.

What is your favorite part of working in the beauty industry? What is your least favorite?

There are so many favorite parts! I would say creating and developing. I view it like creating art. You engage with a certain medium and start creating the piece. I could create new products daily. One of my most favorite parts of this creation is working with ingredients. I love to cook, and to forage for ingredients daily at local farmers markets; always searching for the next unique find. It is the same with formulating new products.

I love when an idea pops into my head and then I search for the ingredients to make it possible. It is good platform to apply your creativity and see far can you go to fill the gap.

One thing that I dislike is old school beauty. it is something that drives me to work even harder; to change some of the narrow-minded, old established parts of the industry.

What is the best piece of advice that anyone has ever given you?

Create and never be afraid of your dreams and failures … there is absolutely nothing to lose in trying new things, and failure is a huge part of success.

What is your goal through BAWDY?

Provide more than just clean beauty, be a responsible brand that always delivers a fun experience to the customer – a brand that is already changing the beauty industry by allowing people to take care of other parts of their bodies. I now see other independent brands introducing butt beauty, but in a cautious way, almost afraid to discuss their own products – that it is taboo just to talk! I want to talk about it!

Eventually, I would like to use my success in BAWDY to seed others and help them to achieve their dreams.

What is your favorite indulgence?

Ice cream and lingerie

When it comes to your beauty routine, what is one item you can not live without?

Movement! My daily two hour session of TONIQUE, and of course my CBD butt balm…and to complete the look, a great red lipstick

Beyond BAWDY, are there any mantras or rituals that help ground you when things get overwhelming?

Tonique method ( my daily very long meditation! )

 

How do you like to wind down and make sure you’re taking care of yourself?

Stop looking at my phone – Tonique, surf and horseback riding…and sex; but not all at the same time hahah

 

With your optimal daily regimen identified, it’s time to take your skincare to the next level. Any tried and true skincare regimen demands a shake-up now and then to help us keep your skin GLOWING. We enlisted Dr. G to help us with upping the ante on our regimen.

How can I make my cleanser work harder for even better results at home?

Cleansing the face should happen at least once a day if not twice. Upon waking, washing the face will remove the residue from the applied night regimen. If you choose to cleanse in the AM, make sure to use a cleanser that won’t strip or dry the skin (i.e. Alcohol Free). Cleansing the skin at night is a must! No exceptions. The skin is exposed to a variety of environmental stressors and pollutants. Soot, car exhaust, sun, second hand smoke and many others can wreak havoc on the skin leaving a layer of dirt and free radicals. Makeup also needs to be removed no matter what. Sleeping in makeup is one of the worst things you can do for your skin. Clogged pores will lead to break outs and or rashes. By cleansing at night the skin is ready to receive and absorb any applied serums and creams.

***The skin has a very thin protective layer on the surface called theacid mantel. This layer is comprised of sebum from sebaceous glands, lactic acid and amino acids (from our body’s sweat). The ideal ‘balanced’ level is around 5.5, slightly acidic.

A great idea to make your cleanser work even harder is to mix it with your physical scrub. By mixing these products together you maximize on the effectiveness of both and also save a step in your regimen.  Using a facial tool or brush with your cleanser can also help deliver better results.

Is there one texture of cleanser that’s best to use for a deeper cleansing treatment?

Texture is highly dependent on skin type and personal preference. When choosing a cleanser it is important to pay attention to ingredients. While some people prefer a cleansing balm, pay attention to ingredients, as these balms can be heavy and are not for every skin type. If you’re not sure where to start, try a gentle cleanser appropriate for all skin types. Our most popular cleanser is a gentle gel based cleanser, ‘Pure Start’. If you are typically dry or sensitive you have to be careful what types of ingredients you choose, stay clear of astringents, acids, sodium lauryl sulfate and alcohol. Over cleansing is never recommended as it strips the skin of natural oils which can cause an over production of oil/sebum and thus a breakout.

Should exfoliation always come after cleansing?

We believe exfoliation should always be the first step of a regimen. On non-exfoliation days (we recommend exfoliating 2-3 times per week depending on skin type) you can simply cleanse or use a targeted acid based cleanser (AHA Clarifying Wash). We recommend exfoliating first so that the exfoliation vehicles (crystals or acids) are able to remove and lift the dull, dead lackluster skin then the cleanser can wash it all away.

What’s the best most effective way to exfoliate?

Everyone should exfoliate their skin two to three times a week, unless they suffer from rosacea or eczema. Depending on the season and climate, exfoliation can be increased or decreased. Both manual and chemical exfoliation is recommended and dependent on results desired. If you are using a scrub (manual), you can cleanse after, which will ensure all the crystals are removed. Our Doctors Scrub’ is an exfoliator that cleanses and aids in cell renewal by polishing away dead surface cells, leaving skin brighter, clearer and younger-looking. Formulated with line-filling Hyaluronic Acid, whichdelivers long-lasting hydration, Seaweedto nourish and Organic Red Tea Extract to provide antioxidant protection.

 

How can I use a mask to best effect? Should I layer them or is targeted masking a good idea? How often should I use a mask?

This is dependent on skin type and desired results. Look for multipurpose masks, which treat and soothe or hydrate. A purifying mask (Facial Detox Mask) works to draw out dirt and pore clogging debris to reveal skin that looks clear and appears flawless. These types of masks can be used all over the face a few times a week (for oily, acne prone skin), a few times a month for dry and sensitive skin or as a spot treatment whenever you feel a breakout coming.  In clarifying masks look for ingredients, which soothe and calm such as Zinc Oxide, exfoliate and unclogs pores, such as Sulfur and a natural astringent to draw out oils such as Camphor.

We created an all in one mask, The Skin Balancing Mask to take the guesswork out of masking. This mask is a triple-tasker, which mimics the most popular facial treatment in our dermatology practice. A botanical-rich treatment mask, Skin Balancing Mask features a multi-peptide and enzyme blend that refines pores and helps to improve skin elasticity and increase collagen production. Ginseng, Honey, Flower Extracts, Jojoba Oil and Vitamin E infuse moisture, vitality and nourishment back into the skin. This mask exfoliates, treats and hydrates all in one.

Is there a way of applying my serum and moisturiser to boost their efficiency? Any techniques or additional tools?

Serums should always be applied first and left to dry. If you are using two types of serums apply the targeted serum first and then the overall antioxidant or Vitamin C serum over it. Moisturizers are then applied over the serum. Applying serums, moisturizers and oils while the skin is a little damp can be beneficial for holding moisturizer on the skin. Massaging skincare products is also beneficial and will help with circulation and blood flow.

 

Any tips to boost product performance in any of the steps – for example, damp skin vs dry skin, massage technique, mixing more than one product together, leaving on for longer than usual etc.?

  • Mixing cleaners and exfoliators
  • Applying serums, moisturizers and oils to damp skin
  • Facial massage
  • Warm showers in the winter NOT hot (as they will dry and strip the skin)