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While it’s always a pleasure to get like-minded beauty and wellness brands on our radar, it’s *that* much better when Goldfaden MD has the opportunity to join forces with them. With that said, we couldn’t be more pleased to announce the exclusive Goldfaden Radiance Facial at Ejiro Studio in London. Below, you’ll get to know more about this premiere beauty and wellness destination and its founder, the lovely Ejiro Owusu. See what inspired her to start her business, how she prioritizes sustainability both at home and at work, and why she was driven to collaborate with Goldfaden MD. Plus: the Goldfaden MD products she’s currently obsessed with.

What did you do before creating Ejiro Studio and what inspired you to create this beauty destination?

I am from a science background academically and entrepreneurship. Just before venturing into beauty, I was working in pharmaceutical sales, I was giving myself time to develop a new business idea. It was then that I fell in love with the beauty industry, with sugaring opening the doors for me.  I wanted to create a space that was gender neutral in design, spa-like in terms of atmosphere and like hanging with friends in terms of interaction between therapists and clients. 

Sugaring is at the core of Ejiro Studio. Why do you hold this treatment in such high regard and how is it more beneficial for the skin compared to other hair removal methods?

We have all had or heard a horrendous waxing story however you rarely hear this with sugaring. Sugaring as a method of hair removal is gentle in comparison, it works for all hair types and those with sensitive skin as the paste only adheres to hair and dead skin cells. It is why your skin can feel so smooth afterward without the soreness seen with waxing. It is an ancient technique with origins that can be traced to North Africa and the Middle East, this is what fascinates me.  Many of my clients have had grandmothers, mothers and aunties performing this treatment on them. I think that’s amazing.

What sets Ejiro Studio apart from other beauty clinics and spas in East London?

We are a premium beauty destination that values natural solutions and quality time.  Clients come to get treatment and de-stress from their day-to-day life therefore, it is important that each client is given sufficient time not just for the treatment but to talk about their day, to run a bit late and not feel rushed when they arrive.  We also aim to provide a variety of beauty treatments for everyone whilst doing our bit to look after the planet. 

Why is sustainability so integral to your brand’s DNA and offerings?

Sustainability is important as to me it is about doing whatever you can to look after our planet. We all put pressure on ourselves to be completely sustainable but making one change can make a big difference even if you think it does not. 

What are your favorite sustainable living practices/habits that may inspire others to follow suit?

I am a mother with a one-year-old and I have been using reusable nappies since birth. It was really important for me to have my partner and family onboard with this as I felt disposable nappies were unnecessary waste. The environmental cost of single-use products like nappies is the biggest issue when well-looked-after reusable nappies can be used for more than one child or even passed on to another family. It may sound daunting but cutting your disposable nappies usage to only daytime will make a difference. If we all make small changes it can add up to a greater impact.

I also love going to the charity shop, swap shops and renting clothing. My wardrobe is quite minimal. Believe it or not, I do not purchase new clothing very often and when I do it has to be something I can still use 5 years down the line or pass on to someone else.

What made you want to collaborate with Goldfaden MD for Ejiro’s exclusive Goldfaden Glow Facial? 

Meeting Lauren and Lisa at the founders event they arranged I was captivated by how much passion they had when speaking about their business. This instantly caught my attention, a family-run business with products everyone was raving about, I was excited to try it. What sealed my decision was when I started using the products, the results were amazing. My skin was glowing and super hydrated – even my husband commented and if he notices a difference in my skin then it is definitely a plus for me. My clients have always been early adopters and I knew adding the Goldfaden facial to the treatment menu would be warmly welcomed. 

What is your holy grail Goldfaden MD product and why do you love it?

Okay perfect, easy peasy. Can I choose more than one?  The Radiance Repair Serum oh my goodness!  My skin was as dry as sandpaper but this product boosted my skin barrier, it left my skin feeling firm and radiant.  Lip Therapy now I use this first thing in the morning to prep my lips before doing my makeup and applying my lipstick and then I use it again at night. Absolutely love this product. It works wonders but my lips remain soft and it really does feel like my lips are going through their own overnight treatment whilst I sleep. Lastly and by no means my least favourite.  The Doctors Scrub – now my skin needed exfoliation and I think this is where this product combined with the Radiance Repair Serum worked well together. The scrub prepped my skin by removing the dead skin cells and any unevenness, creating a great foundation for the serum to be applied to the skin. 

Fine Line was created out of a desire to foster Austin’s growing community of wellness-minded people.

Despite the multitude of places to buy clean beauty products online, we believe nothing takes the place of IRL human connection. We hope you come to Fine Line to find your clean beauty favorites, but also to try new things and meet new people. Come say hi and stay awhile. – Cissy & Ashley

How do you start your mornings? 

Cissy: My mornings start with a cup of coffee, a short meditation and some sort of exercise (typically biking or pilates). Exercise is key for me to start the day feeling good. After showering, I get to the fun part – my skincare routine. I love taking my time with all things serums, eye creams, moisturizers and gua sha treatment.

Ashley: After I hit snooze a few times, I head straight into my skincare routine to wake me up. I’ve been trying to limit my caffeine intake so I’m experimenting with alternatives like Rasa and Four Sigmatic. 

Why is clean beauty important for you?

Cissy: Clean beauty is important to me because it aligns with my intention to lead a healthy lifestyle. The clean products now available on the market make it possible to get great results without negatively impacting our health. I am a long time fan of the movement to educate people about what they put on their skin and feel lucky to be playing a small part as co-founder of Fine Line.

Ashley: There aren’t many shortcuts in life but I believe clean beauty is an easy way to improve your overall health. Cissy and I have both always been wellness obsessed and when we came to Austin, we met a lot of like minded people but didn’t see many opportunities for us to come together. The community aspect is the best part of clean beauty, and that’s what inspired us to build something ourselves.

Favorite mood-boosting meal?

Cissy: My favorite meal to make at home is a salad with roasted sweet potatoes, roasted chickpeas, pistachios, avocado and olive oil. I never get sick of this salad and it makes me feel good!

Ashley: I live for roasted red peppers, artichokes, and avocado over brown rice with a little olive oil and vinegar. Nothing fancy, which is probably why it boosts my mood so much!

What are your go-to daily beauty products and why?

Cissy: Oh boy, this could take a while. I love trying new products so I regularly rotate my regular lineup. Right now some of my go-to daily products include Goldfaden Doctor’s Scrub, Goldfaden Needle-Less, Indie Lee Superfruit Facial Cream and One Love Organics Botanical B Cleanser.  I love Doctor’s Scrub for exfoliating my skin. Needle-less is so effective at smoothing out fine lines and wrinkles. Indie Lee Superfruit Facial Cream is packed with so many great ingredients like Vitamin C, plant peptides and hyaluronic acid.

Ashley: Same…how much time ya got? My routine is actually quite simple right now – Ere Perez Ginkgo Micellar Water, Goldfaden Needle-less (this is a miracle product we can hardly keep on our shelves!), One Love Organics Youth Preservation Serum and Furtuna Skin Restoration Balm to bring my sensitive, dry skin back to life. I break out along my jawline from time to time and use Goldfaden Facial Detox to nip it in the bud. This product was actually my entry into Goldfaden – I read about it on Goop and figured if it was good enough for Gwenyth, it’s (more than) good enough for me!

The makeup I can’t live without:

Cissy: I generally keep it simple when it comes to makeup. I can’t live without Vapour’s Mesmerize Mascara, my Olio E Osso lip/cheek tint balm and the Ere Perez Vanilla Highlighter. 

Ashley: I love the Ere Perez Quinoa Water Foundation…it’s skincare and makeup in one! I love a red lip so use their Carrot Colour Pots in Hello and Holy, and always finish with the Vapour Mesmerize Mascara.

What does wellness mean to you?

Cissy: For me, it means taking care of my mind and body through healthy eating, exercise, positive relationships and conscious consumption. I feel my best when I stick to these goals. 

Ashley: I think it changes. Some days it’s waking up early and going to pilates. Other days, it’s closing my computer early, ordering takeout, and binging Netflix.

In 2021, the Goldfaden MD team is manifesting Bright New Beginnings. After such a hard year, our goal is to approach this new chapter with optimism, peace of mind and even a blank slate. So, to give you a bit of inspiration, we tapped some of our favorite founders to see how they’ll be approaching the new year and making it a Bright New Beginning.

Annie Jackson | Co-Founder + COO of Credo

“Our bright new beginning is to be together in person as a team again.  After 9 months of all day zooming, we are excited to collaborate in person but more importantly hear how peoples weekends were, celebrate babies being born, talk over the lunch table.  I cannot wait.  We all know each other on a much deeper personal level now – which is ironic because it happened when we were separated.  We are stronger now more than ever at Credo and can’t wait to celebrate 2020 being over as a team, in real life.” 

Celene Gee | Gee Beauty + 6 By Gee Beauty

“My intention for 2021 is to be really present, and focus on what’s around me. How I can learn more, love more, give more, take more care of myself and the ones I love, and to create more. To try to take in the beauty of my surroundings each day, while exploring and having new experiences. Seeing beauty with my eyes in each day is my intention.”

Ariel Kaye | Founder of Parachute

“I’m a big believer in self-care and plan to carry the rituals and routines that serve me into 2021. I just had my second baby, so taking time to care for myself allows me to be the best mom to my kids and leader to my team at Parachute. For me, I turn to meditation, long walks, breathwork, and a warm shower each night to nurture my mind and body. I also like to be intentional with my home to create a nurturing environment. I plan to fill our space with music, flowers, natural light, and cozy textures in 2021.”

Olivia Muniak | Founder of La Cura

“In 2021 my intention is expansion and growth, harnessing the creative clarity and vision I’ve received in the past year and shift into actionable change. For me, that looks like reactivating events (when it’s safe), building out the catering services, and continuing to share the gift of entertaining at home. Personally, carving out more time for reading and analog activities, traveling (a girl can dream), and quality time with friends I have not seen!”

Kelly Marks |Co-Founder and Director of PuRe PR

“My intention for 2021 is to fully respect all aspects of my life, being sure to recognize joy, show gratitude and be positive. I’m a believer that what we put in, we get back. I will be making time for it all. “