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Meet Sylwia Wiesenberg. An inner and outer health & beauty guru who is embarking on a mission to create skincare for your most overlooked body part: your butt. Sylwia was born in Poland, and has traveled and lived all over the world. She’s pursued many adventures and careers, and eventually landed in New York City. Sylwia’s fascination with butts came from her early days as a gymnast and an athlete. She experienced and saw the strength, power, and beauty of the booty. Sylwia knows the butt to be an incredible muscle, and has seen first hand that it can also be a motivator and an extension of personality and sensuality, which she thinks is pretty awesome. She believes every butt has its own individuality and uniqueness and should be celebrated, helping each and every body feel confident in their own skin.

Sylwia is also the founder of DOPE Naturally (a wellness product brand) and Tonique Fitness (a fitness brand).

What lead you to start BAWDY?

It was my passion for, and really my obsession with, butts and my overall love for the uniqueness in beauty and strength of a human body, that lead to the creation of BAWDY. That, and the fact that the beauty industry offered absolutely nothing for butt beauty other than offering anti- cellulite and anti-stretch marks creams that create insecurities in women, shaming them for apparently being imperfect. I believe beauty is about having fun and is is about celebrating individuality in a fun and unapologetic way. That is why I decided to launch BAWDY.

If you could explain BAWDY

BAWDY is unapologetic, individual, unique and always a leading edge clean beauty brand.

BAWDY is a way of being free, expressing yourself and your sexuality, loving your body and loving yourself. It provides the opportunity to be sensual, and give you g the opportunity to touch and feel yourself.

BAWDY also stands for responsibility, delivering the highest quality ingredients that are safe for you and Mother Earth. Later this year I will begin introducing advances in sustainability in both new product releases and packaging.

Do you strive to inspire others through BAWDY?

Of course, it is my goal! I want others to be unapologetically themselves. What matters in life is honesty, realness and raw, authentic beauty and BAWDY stands behind it. Beauty is supposed to make you feel good and smile because you do it for yourself not to please others.

What is your favorite part of working in the beauty industry? What is your least favorite?

There are so many favorite parts! I would say creating and developing. I view it like creating art. You engage with a certain medium and start creating the piece. I could create new products daily. One of my most favorite parts of this creation is working with ingredients. I love to cook, and to forage for ingredients daily at local farmers markets; always searching for the next unique find. It is the same with formulating new products.

I love when an idea pops into my head and then I search for the ingredients to make it possible. It is good platform to apply your creativity and see far can you go to fill the gap.

One thing that I dislike is old school beauty. it is something that drives me to work even harder; to change some of the narrow-minded, old established parts of the industry.

What is the best piece of advice that anyone has ever given you?

Create and never be afraid of your dreams and failures … there is absolutely nothing to lose in trying new things, and failure is a huge part of success.

What is your goal through BAWDY?

Provide more than just clean beauty, be a responsible brand that always delivers a fun experience to the customer – a brand that is already changing the beauty industry by allowing people to take care of other parts of their bodies. I now see other independent brands introducing butt beauty, but in a cautious way, almost afraid to discuss their own products – that it is taboo just to talk! I want to talk about it!

Eventually, I would like to use my success in BAWDY to seed others and help them to achieve their dreams.

What is your favorite indulgence?

Ice cream and lingerie

When it comes to your beauty routine, what is one item you can not live without?

Movement! My daily two hour session of TONIQUE, and of course my CBD butt balm…and to complete the look, a great red lipstick

Beyond BAWDY, are there any mantras or rituals that help ground you when things get overwhelming?

Tonique method ( my daily very long meditation! )

 

How do you like to wind down and make sure you’re taking care of yourself?

Stop looking at my phone – Tonique, surf and horseback riding…and sex; but not all at the same time hahah

If you’re not ready for a lift, injection or overall tweak to your complexion, advancements in skincare formulations and ingredients mean that there are plenty of viable topical alternatives you can add into your skincare routine that rival in-office treatments geared for lifting, plumping and smoothing the skin. We sat down with Dr. G to learn more about how to obtain that youthful-glowing complexion without any needles.

If you don’t want to try injectables yet, what sort of effect will products alone have?

Anti-aging, plumping, filling serums will cause the skin to feel tight, fuller and diminish the appearance of fine lines and wrinkles. A topical serum is a great place to start of you’re unsure about getting an injectable.

Why do you think some women are still choosing to find results from their product over injectables? What are the pluses when it comes to products?

Many of my patients over the years have been afraid of needles or simply putting anything foreign into their bodies. This lead to creating our Needle-less serum. The pluses from choosing to use a topical product versus an injectable are anxiety, foreign ingredient in the body, price, bruising, possible over use of an injectable resulting in a frozen or, waxy or “overdone look”. In rare instances allergic reaction may be a deciding factor. However, for the most part injectables when performed by a professional are very very safe and allow people to look and feel their best. For optimal results in targeting fine line and wrinkles, I would recommend both anti-aging injectables and topical products. Topical products will help with maintenance between treatments and will allow the effect to last longer.

How long do you need to use them for to see results?

Topical products generally take 6-8 weeks to see the result. These products have a cumulative effect and need to be used very consistently, usually twice a day. I always recommend using these in conjunction with exfoliation as the newer the skin the better the results.

Is there a type of delivery system that’s particularly effective?

There are many wonderful products/delivery systems on the market, but Needle-less serum is a water based serum which delivers Acetyl Hexapeptide and Hyaluronic acid directly to the surface of the skin. With continued use, your skin will reap the benefits of looking younger, feeling smoother, and appearing more radiant. Ideal for all skin types.

What ingredient should you look out for if you want lifting/firming/smoothing/plumping?

  • Acetyl hexapeptide-3 is a powerful wrinkle-reducing peptide that works by hindering a signal protein called catecholamine that triggers muscle contraction, thereby relaxing your facial muscles.
  • Hyaluronic Acid helps skin to  feel plump, appear firm and diminish the appearance of fine lines and deep creases. Both found n Needle-less serum. CoQ10 is another powerhouse ingredient which helps protect skin from free radical attack and damage and my help the skin appear fuller and balanced.
  • Vitamin B3 is one of the most effective ingredients in reducing collagen breakdown while simultaneously increasing fibroblast production. Vitamin B appears in just two main forms: nicotinic acid (also known as niacin) and nicotinamide (also called niacinamide).
  • The ability of vitamin C to revitalize aging skin is largely due to its beneficial effects on collagen. Collagen is a tough, fibrous protein that is relatively inelastic and very strong. It supplies the basic framework that gives your skin its form, firmness, and strength, while elastin provides flexibility. Fortunately, topical vitamin C has been scientifically proven to help stimulate collagen synthesis. It also helps block the production of enzymes the break down collagen, making it one of nature’s most effective anti-aging nutrients.
  • Plant-based stem cells contain high levels of active proteins, which work topically to regulate the stem-cell division in our skin cells. They essentially act as a massive protective barrier for the skin to allow our cells to regenerate at a healthy speed without being compromised by external factors including pollution and UVA/UVB rays. They aid in the reduction of the appearance of wrinkle depth, the appearance of fine lines and wrinkles, an even complexion, plumper appearing skin and the longevity of healthy human skin cells. Some of my favorites to formulate with (found in our proprietary PURFLORA complex) are Raspberry Leaf Extract, Comfrey Stem Cells, White Tea Leaf Extract, Garden Crest Sprouts and Birds of Paradise extract.
  • Retinol is a form of Vitamin A. Retinol can improve the appearance of lines and wrinkles and increases collagen production. Retinol delivers an overall tighter, firmer, plumper appearance to the skin.

Is there anything especially preventative you can do instead of filler/Botox etc?

  1. Protect your skin. The Sun is the number one environmental damage for skin.  Both UVA/UVB rays are harmful. Protect yourself by wearing a hat and sunglasses. Shielding your skin, head and eyes can help with sun damage and pollution-based aging. Always wash you face to remove the residue and makeup from the day.
  2. Eat a diet high in anti-oxidant rich foods such as leafy greens and berries and foods high in essential fatty acids (salmon and almonds). Stay away form foods that can encourage and cause Glycation. The Glycation process, which is basically, sugars (from food and alcohol) breaking down the collagen fibers in the skin and therefore speeding up the aging process. Foods that feed Glycation and cause inflammation in the body and the skin are carbohydrates, fried foods, sugar, fatty meats and alcohol.
  3. As you grow older, the rate of skin cell turnover slows down dramatically. Dead cells on your skin’s surface hang around much longer, a fact that tends to accentuate those fine lines and make your complexion look dull and lifeless. By removing these dead skin cells, exfoliation helps make up for the gradual slowing down of your natural skin renewal process, improving the tone and texture of your skin.
  4. Facial massage, gua sha, micro current, lymphatic drainage all can help the skin’s appearance.

Jamie Greenberg is a Los Angeles-based makeup artist. Her expertise ranges from iconic red carpet looks, to natural makeup and real beauty. Jamie always has an incredible list of celebrities on rotation and we love her videos (make sure to check out her YouTube channel ) as she is beyond talented, so real and offers so much insight into the beauty world – beyond just products – that she is literally our go-to for learning about the best tips and tricks out there. We had the absolute pleasure of sitting down with her to learn more about her career, inspiration and her self care routine.

What lead you to start a career as a MUA? 

I always loved art, makeup and creative people. I would watch my mom do her makeup when I was little and it looked like so much fun, but it ended up just being something I did for friends on the side as I got older. I studied film and photography in college, then did some improv and stand-up comedy, but it just felt like something was missing! I wanted to be around people more, so one of my many odd jobs was working at Ulta. Even though I made no money, I realized that I loved being surrounded by makeup and, most importantly, helping people with their makeup and skin. I honed my skills there and through working at department stores, and finally I became a freelance makeup artist! 

Do you strive to inspire others through your craft?

Absolutely. What I’ve learned as a makeup artist is that beauty is an amazing and interesting gateway to wellness and happiness. I try to inspire people to use this form of expression to find what makes them feel their best. Makeup and beauty isn’t about being something else, it’s all about being exactly who you are, whatever that means to you. I try to share my process on social media so that everyone can see how much fun my clients and I have while expressing ourselves. That’s how I hope people look at makeup and skincare – do what makes you feel great, confident, and unabashedly yourself. 

Why does skincare play such an important role in your work as a makeup artist?

Great skincare isn’t even an option…it’s like drinking water. EVERYONE NEEDS IT! Half of a good makeup look comes from prepping the skin beforehand. Cleansing, hydrating, using SPF…all of that contributes so much to the looks you see on red carpets or Instagram. On top of that, the better your skincare routine, the less makeup you need to achieve that gorgeous glow we all strive for. It’s a no brainer…take care of your skin! 

What does your daily beauty ritual look like?

This may be unexpected, but the most important step in my beauty ritual is water!! I start my day with water and keep a water bottle with me at all times. 

As far as my skincare goes, I always do a deep face cleanse before some sort of hydrating or exfoliating mask, depending on the day. I’ve been using NuFACE micro current skincare for 10-20 minutes lately because it totally wakes up my skin. Next I apply a serum or oils (I love trying different products, so these tend to change). Finally it’s time for moisturizing, and I apply an eye cream (oh my GOODNESS, I can’t get enough Goldfaden Bright Eyes) and a hydrating cream, usually with SPF. Then I use a primer before going in on my makeup! 

Throughout the day I freshen up with facial mists like the Goldfaden Mist RX.

Who are some of your beauty idols/icons?

Kevyn Aucoin was a huge influence for me. His book ‘Making Faces’ was one of my entry points into makeup! I also started working for Jillian Dempsey early on, and she’s a mega-artist who totally inspired me. 

What is one makeup step you don’t leave home without (i.e. lipstick, mascara, blush, etc.)?

Hard to pick just one!! I love any multi-task product…is that cheating? Lip/cheek tints or a tinted moisturizer with SPF is amazing. I also love to take a moisturizing facial mist with me to wake up my skin if it needs it. 

Can you reveal your favorite artist tip to reveal glowing skin?

Prepping your skin with a hydrating face mask makes a huge difference. I also find that people don’t take enough time with eye creams or moisturizers – it helps so much to use your ring finger (the lightest touch of all your fingers) or a jade roller to rub the cream around your eyes. This decreases puffiness and promotes blood flow to your skin. Give yourself that little face massage! You deserve it!

How does clean beauty impact your career?

I love that we’re moving toward more clean beauty all throughout the industry. I have a monthly Swag Bag subscription where I send out my favorite products once a month (check it out on jamiemakeup.com!). So many of those subscribers care deeply about clean beauty, so we always try to include those products. In my own life, I love brands I can trust. I may be developing some makeup of my own soon 🙂 and keeping my products clean will definitely be a priority. 

How do you like to wind down and make sure you’re taking care of yourself?

Meditation is a big part of my routine. Especially since my schedule as both a makeup artist and a mom can be incredibly sporadic, mindfulness helps me stabilize and hold on to a grounded perspective. Skincare also plays a big part in my wind down routine, of course!! I love face masks (big love for the Goldfaden Facial Detox!!!) and I use LED light therapy at night – it’s great for your skin and helps you fall asleep.