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Eating healthy is one thing, but a total rehaul of not only your kitchen products but also your cleaning and beauty habits? Now that just seems downright daunting, but we’re here to tell you it’s not as hard as you think. We’re not talking totally life overhaul. That can be overwhelming. We’re talking small steps and simple swaps to set the stage for living clean. Over the course of our lives, we have adapted a clean living effort that poured over into other areas of our lives and we want to share our go-to’s from beauty to cleaning and tell you why it’s important. Ready to come clean?

Why did your family decide to turn to all clean products?

Dr. Goldfaden has been formulating and researching plant based ingredients, natural alternative ingredients of over 25 years. He found that many people are even allergic to chemicals commonly found in conventionally produced products. Natural makeup, skin care products, and body products work with your skin instead of against it. The integrity and purity in plant and botanically-derived ingredients—the high level of vitamins, minerals, essential fatty acids, amino acids, antioxidants, enzymes, natural sugars, and more—provide a vital spectrum of benefits for the skin without being compromised by fillers and inactive ingredients which allow for the treatment actives to provide the most abundance.

Our skin is the largest organ of our body and studies have found that the skin can absorb up to about 60% of what we put on to it so it’s important to be familiar with what we are putting on our skin and stay away from harsh, toxic chemicals, colors, and fragrances. Chemicals, artificial colors, and fillers in skin care products and makeup can cause redness, irritation, and breakouts. Many people are even allergic to chemicals commonly found in conventionally produced products. Natural makeup, skin care products, and body products work with your skin instead of against it. The integrity and purity in plant and botanically-derived ingredients—the high level of vitamins, minerals, essential fatty acids, amino acids, antioxidants, enzymes, natural sugars, and more—provide a vital spectrum of benefits for the skin without being compromised by fillers and inactive ingredients which allow for the treatment actives to provide the most abundant of its treatment benefits within topical formulas.

What benefits have you experienced since turning to clean products?

Overall, the skin is less reactive, appears clearer in tone and texture and is less comprised for fillers, artificial fragrances and silicones which means that the actives are able to penetrate the skin more effectively increasing the overall treatment. We experienced the reduction of redness, rash, irritation and milia.

What are some of your favorite clean products for the home? 

Mrs. Meyes, Kinn Living and Branch Basics. You don’t need harsh chemicals to clean your home! 

How has becoming a clean family affected the food you have at home? 

Being aware of what you put in and on your body is crucial as the skin showcases the nutrients from both an internal and external standpoint so what we put into our bodies is just as important as what we are putting on. Naturally sourced foods (meaning not processed, and free from pesticides or hormones) have the ability to offer a higher percentage of nutrients, vitamins and key antioxidants because there are no unnecessary preservatives, hormones, or antibiotics that can prevent the beneficial ingredients from leaving that specific product and also allows for maximum freshness of foods. Eating a diet of fresh, naturally grown or raised whole foods, is scientifically linked to decreasing risk of disease and increasing life span.  As a family we grew up eating organic food, lots of raw vegetables and good quality animal proteins and fats.

What makes Goldfaden MD products clean?

We do not formulate with silicones, mineral oils, parabens, Petrochemicals, PEGS, synthetic fragrances, synthetic dyes or alcohol. Learn more about our standards.

Which ingredients should be avoided in skincare?

The top skin irritants including; Silicones, mineral oils, PEGS, synthetic fragrances, petrochemicals, synthetic dyes or alcohol.

Which ingredients should be avoided in food?

High fructose corn syrup, gluten, artificial colors, and dairy in some cases. In general, adding in more healthy, plant-based foods that you actually enjoy eating!

What are some of your favorite clean makeup brands?

Ilia primer, Alima Pure mascara, PYT eye-shadow pallet, RMS

Who are some of your favorite clean beauty retailers to shop? 

Credo Beauty and GOOP.

What is the difference between the terms green, natural, and clean? 

All of these terms are used interchangeably within the beauty industry, which is confusing and at times misleading for some consumers. Our take on these words are as follows:

Green: An eco-friendly brand in packing, sourcing and brand messaging.

Natural: A brand that uses some natural ingredients and is free of certain ingredients (however, there is not a standard list used across the industry, so this is dictated by the brand’s credo).

Clean: Similar to a natural brand, but more likely a brand that doesn’t formulate with certain deemed “dirty” ingredients ie: PEGS, mineral oils, artificial ingredients, petrochemicals Etc.

I often get asked how I achieve glowing flawless skin. For the record no one has perfect skin, not even me. A flawless appearance takes diligence, patience and the correct products for success. This holiday season you too can achieve the Goldfaden glow by following a few easy steps.

Exfoliate

Keep it simple. Two to three times a week is all it takes. If you’re a member of the ‘aggressive exfoliator’s’ club and your skin can handle it, then everyday is okay too! We suggest having both a physical and enzymatic exfoliator in your regimen. They serve different purposes and should never used on the same day.

***An enzymatic or chemical exfoliator can come in the form of a peel, pad or sheet mask. All this means is that you are exfoliating with an acid.

***Acids come in two types, AHA and BHA. AHA acids are glycolic, lactic, malic and citric and are beneficial for the surface maintenance. BHA is beta hydroxy/salicylic acid.

***AHA acids exfoliate dead skin cells, dark spots, fine lines and wrinkles, reverses the appearance of sun damage, hydrates and makes skin look and feel firmer/tighter.

***BHA acid targets the surface but also works inside the pores. BHA contains calming properties so it is good for sensitive skin and those who suffer from redness.

Then there are the physical exfoliators – the scrubs. Physical or manual exfoliation result on smooth, clear and even toned skin. For an even canvas to apply makeup to scrub away with our cult favorite Doctor’s Scrub. Not only will you look flawless with makeup but your skin will be clearer, smoother and more even without makeup!

 

 

Smooth & Fill

Don’t have time to run to the dermatologist, don’t fret – it causes more wrinkles! Needle-less is our targeted line smoothing serum that perfect for those stubborn lines and wrinkles. Apply this powerhous
e serum, which is full of hyaluronic acid and peptides, to clean troubled areas for an instant result.

 

De-puff & Brighten

A crucial step is to hydrate and brighten the eye area, especially if wearing makeup. The eyes are the focal point of the face and they need to be hydrated. Thin skin under and above the eyes can age a person, so always apply one pump of Bright Eyes under and above each eye. We do not formulate with silicone, so you wont experience any pilling of slippage when applying makeup over.

 

Hydrate & Glow

There is a trick to getting the Goldfaden glow. Apply Fleuressence Oil all over the face by pressing a dropper full firmly into the skin. While the skin is still moist with oil apply a mixture of skin primer and foundation.

***Mix a pump of primer and a pump of foundation (my preference is GEE Beauty) on the top of your hand and use a kabuki brush to apply all over the face. The Fleuressence oil will add extra radiance to the skin and result in a dewy plump appearance.

 

Dust & Radiate

Finish off the look with GEE Beauty Soft Focus Powder. Dust across the hairline and on the top of the cheeks (where sun would naturally hit) and then along the jaw line and onto the neck. For extra radiance at night or anytime, add RMS light luminizer to the top of cheekbones and on the cupids bow (that little indentation above the lip).

Glow baby, glow!

Find out what our co-founders are lusting over this Summer to keep their skin, hair, and wardrobe on point and fresh for every destination.

Lisa’s Must haves

Must have for skin– Goldfaden MD Brightening Elixir 

  • Why I love it? “Because I’m prone to hyper pigmentation and sun damage, as I love to exercise outdoors.”

Must have for hairMiriam Quevedo Gold Oil Spray

  • Why I love and need it? “I have curly hair and summertime humidity can make it dry and difficult to manage. Gold oil spray hydrates, tames and smells incredible”

Must have clothing ? Dodo Bar Or wrap skirt

  • Why I bought it? “Light weight, super comfy and versatile. Pair with a tank and platform wedges or a tshirt and sneakers”

Must have makeup? Ritual de Fille Ash & Ember eye soot in the hue ‘Viscera’.

  • Why I love it ? “Formulated with beautiful long lasting pure pigment and oils. Super clean and non- irritating to my sensitive eyes.”

Lauren’s Must Haves 

 Hair: Ouai Wave Spray + Ouai Shampoo and Conditioner.

Why I love it: Super light weight, smells great and de-frizzes.

Skin: Goldfaden MD Fresh A Peel + Facial Detox Mask

Why I love and use it: to keep pores flawless, complexion bright and blemish-free.

Makeup: A little RMS magic luminizer + lip to cheek in Demure are my go-to’s along with Well Peoples mascara.

Why I love it: I like to go very light on makeup in the summer. I’m also keen on staying natural and clean in my makeup choices.

Clothing: 

Bathing suits: Marysia swim wear

Why I bought it:  all things-best bathing suites that are flattering on all body types.

Dresses + tops:

  • Ulla Johnson flowy tops and whimsical dresses – I’m obsessed with her label right now.
  • For an easy slip on from beach to dinner, GOEN J makes great lightweight cotton dresses that are stylish, sexy and flattering.I Just purchased a white ruffle slip that I will be living in all summer!

Shoes:

  • k-Jacque; my goto shoes, you can’t go wrong.

Find all our favorites linked to above and look an feel gorgeous this summer!