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International Women’s Day is celebrated in many countries around the world. It is a day when women are recognized for their achievements without regard to divisions, whether national, ethnic, linguistic, cultural, age, economic or political. It’s a celebration where we unite as a global community to celebrate women, their endless drive, passion, impact and tireless effort in making a difference.

In recognition of International Women’s Day, we’re celebrating our accomplishments as women, and the progress we make each day towards an equal future by bringing together three inspiring duo founders making an impact in their field and communities. Dive in deeper and follow along with us this month as we showcase a handful of incredibly notable and talented women because as women we are stronger together.

Meet Angela Sutherland and Evelyn Rusli, the Co-founders of Yumi Foods, ⁠a nutritious, subscription-based baby food company. ⁠

How did the two of you meet and found Yumi?

Evelyn: Angela and I have been friends for years, and we initially met through my husband.  It’s funny because the first time he introduced us, he cautioned me: “be extra nice to Angela, you guys are going to start a great company someday.”  At the time, I was a bit skeptical at his bold prediction but it turns out he was right all along. 

After Angela had her first child, she shared with me the mountains of data that she had researched on early childhood nutrition while she was pregnant, and I was blown away by the numbers and all the studies related to the importance of nutrition and the first years of life. 

We were also both astonished by how broken the baby food market was, how it hadn’t changed in decades; being dominated by shelf-stable pouches that are high in fruit sugar and low in nutrition. We both felt an immediate sense of responsibility to democratize the information we had with others and make a product parents could feel good about.

What is Yumi and what is your mission?

Angela: Yumi is a health and wellness brand for children that provides freshly prepared, organic meals and snacks delivered right to parents’ doorsteps.  It is our mission to support busy families by making it easier for parents to feed their babies healthy, nutritious food that has been developed by a team of doctors, chefs, and nutritionists. Unlike any other brand, we also empower parents with tools and information, through customized content each week detailing how nutrition impacts their child’s development.  Being a parent is hard enough; we consider it our job to make mealtime just a little bit easier.

What is one standout quality you see in each other?

Evelyn: I’m always blown away by her innate generosity – after we decided to start Yumi, we both quit our jobs and I moved down to Los Angeles.

My husband (then fiance) was still living in San Francisco at the time, and I was alone in LA. Without hesitation, Angela and her husband opened up their home, and I lived with them for over a year. From day one, she made me feel part of the family, and I had the great gift of watching her first child grow up, and the birth of her second. I’m constantly amazed by how Angela consistently goes above and beyond for her family and friends. Her acts of love and service never seem labored, they are almost automatic and foregone conclusions for her. I think you can see that thoughtfulness reflected in the brand — we’ve created so many unexpected moments for the customer, such as the creation of a board book for babies because Angela wanted to create touchpoints that would spark joy and make the customer feel loved. 

Angela: Evelyn is an incredible storyteller. She is so eloquent with her words, which also makes her one of the best writers I know and excellent at brand building.  I am also constantly impressed by the empathy she shows towards others. She is always curious and eager to listen to other points of view and dig in with more questions.  This makes her an incredible partner and person to have in the trenches because she has usually considered a problem from many angles and will present creative perspectives and solutions.

What are the best decisions that you have made in your careers thus far?:

Angela – Ignoring those who told me not to take the risk to start Yumi, and just stay at my ‘comfortable’ job.  Founding this brand and seeing the incredible impact we have made over just a few short years has been tremendously rewarding.  

Evelyn – Understanding the importance of relationships. At the center of any venture or business is people. I work hard every day to invest in my relationships and treat people well. Sounds simple, but that lens has shaped my career. 

What are the worst?

Evelyn – Second-guessing myself. The moments I’ve succumbed to imposter syndrome. For a while, I didn’t let myself entertain the idea of becoming an entrepreneur, because I wondered what right did I have to think could do it? I’m so glad I pushed those thoughts out of the way. That said, even when you’re a few years in, you’re never never fully immune to feeling like an imposter sometimes, or feeling less than confident. 

In what areas do you want to see women progress in 2020?

Angela: I would love to see more female founders take leadership positions, whether in the boardroom or in the government. The idea of women in power should be normalized. I love the quote from Ruth Bader Ginsburg, where she says “When I’m sometimes asked when will there be enough [women on the Supreme Court] and I say, ‘When there are nine,’ people are shocked. But there’d been nine men, and nobody’s ever raised a question about that.” That’s the world I want my children to inherit. 

We were lucky to have a handful of really amazing female mentors as we were starting Yumi, so I consider it part of our responsibility to pass along key insights, learnings (and hacks!) we have picked up along the way that could help make someone else’s journey that much easier. 

What will be the biggest challenge for the generation of women behind you?

Evelyn: While tremendous progress has been made to address gender inequality in recent years, I fear that it’s still not happening at an appropriate pace.  Anytime I attend a business conference or walk into a room of potential investors, the decision-makers are still mostly male.  

It’s definitely hard to reconfigure a decades-old patriarchal-based system overnight.  While the conversation has grown louder around giving women more opportunities at the executive level, it doesn’t always solve the deep-rooted gender biases that have festered for generations.  Fortunately, at least in my own experience, I’ve met some really wonderful male executives who have stepped up to help, and be a champion of women. We need women, men, and those who currently are in positions of power, to drive towards this future. It’s promising to see these kinds of examples firsthand, and I only hope more men in positions of power will follow suit. 

Which women inspire you the most and why?

Angela: My mother. She was a refugee, a businesswoman, a pillar of strength, that deeply inspired my career. As a young girl, I was in awe of her passion and saw firsthand how that passion and that grit built a business that ultimately employed so many people.

What is your self-care routine?

Angela: Spending even just 10 minutes on my skincare routine every night feels like such a treat.  And I love that there are so many new products available that offer cleaner, more natural solutions to anti-aging.  I have such a busy schedule these days and sleep is scarce. So any chance I get to give my skin a little extra love, I try and take it. 

Just as we all know how important it is to fuel our body with whole, organic ingredients, it’s equally important to think about what’s inside the topical products we are applying to our face and body each day.  And this is something I’ve spent more and more time thinking about since becoming a mom. It’s amazing to see women in this industry (like Lauren!) educating consumers about ingredients that matter, and leading as a true pioneer in the beauty space.

 

If you were looking for an effective and innovative body treatment ten years ago, you probably would have ended your search disappointed, frustrated, or both. Back then, you would have been lucky to find a spa that offered anything more than a standard massage or perhaps a simple body scrub. Fast forward to today, and the body treatment options seem endless. Whereas dermatologists, estheticians, and med spas used to offer facial treatments, and facial treatments only, they’re now offering a vast array of full-body treatments aimed at lifting, sculpting, smoothing, and rejuvenating everything from the neck, down.

To what do we owe this new wave of body treatments? The answer, in our opinion, is two-fold. The first is technology. With the advancement of technology, we’ve seen innovative treatments become less expensive and more accessible to a wider variety of people. The second answer is an increase in the societal awareness of skincare and wellness. People are broadening their idea of what encompasses skincare and wellness, and what those words mean in the first place.

Let’s look at it from a factual standpoint. Each full-grown human being is covered with approximately 22 square feet of skin (we know what you’re thinking, this is an interesting, albeit slightly disconcerting, fact). Despite the vast majority of our skin being located on our bodies, it’s likely that most of us spend most of our time, money, and effort, caring for the small percentage of our skin that lives on our face. That’s inherently problematic, seeing as the skin on our body is just as susceptible to natural aging, UV damage, environmental aggressors, and more.

Along with proper body care and age-prevention techniques (such as consistent sunscreen use, a healthy diet and exercise ), the right body treatments can help reduce, or at the very least stave off, damage and signs of aging. What’s more is that certain body treatments even go beyond the skin to care for our muscles, lymphatic and vascular systems, and more. You just have to know which body treatment does what. That’s where we come in. Keep scrolling to learn about a few of our favorite body treatments—including what they are, what they do, and why you might want to try them.

 

Lymphatic Massage

Lymphatic massage is (you guessed it) a massage technique that encourages our lymphatic system to remove waste and toxins from our bodies. Because lymph, which is the liquid that’s transported around our lymphatic system, contains white blood cells, stimulating its flow throughout the body might even boost the immune system.

As for the massage itself, it’s not harsh or painful like other massage techniques, but it’s also not necessarily relaxing, either (after all, the goal isn’t relaxation; it’s lymphatic drainage). A certified lymphatic massage expert will use gentle, consistent pressure in specific locations of the body to guide fluid where it needs to go. Proponents of lymphatic massage say that it can do everything from speeding up muscle recovery to boosting energy and diminishing bloat. Others claim it even goes as far as to be an effective tool in relieving pain from conditions like arthritis and migraines.

 

Infrared Saunas and Sweat Beds

If you’ve ever entered into a traditional sauna, you know the air is thick with heat. In an infrared sauna, that’s not the case. When you first walk in, you’ll barely be able to feel any difference aside from a slight warmth. The longer you stay in, the hotter it gets, until eventually, your face is red and you’re sweating bullets.

The magic (or science, really) of an infrared sauna is in the infrared lamps, which heat you, not the air around you. It raises your core body temperature to aid in detoxification and weight loss. Other benefits include decreased stress and better sleep.

A wide variety of infrared options exist—everything from infrared rooms to pods, capsules, and infrared beds—, though they all share the same purpose. Our favorite way to reap the benefits of infrared technology is by going to ShapeHouse, which is an “urban sweat lodge,” where you lay down on an infrared bed for 45 minutes at a time while catching up on your favorite TV show or listening to your favorite music.

 

LED Light Therapy

You may have used LED light on your face in order to prevent acne or diminish fine lines and wrinkles, but did you know you can use it on your body, too? Many estheticians and med spas are investing in full-body LED light beds to treat their clients’ full-body concerns.

How does it work? Different colors of LED light have different wavelengths, which penetrate the skin and cause specific cellular reactions. Red LED light, for instance, stimulates the production of collagen and elastin, which leads to an improvement in the look wrinkles and sagging skin. As most of us are probably aware, wrinkles and sagging skin aren’t just regulated to the face, which is why full-body treatment LED treatments could significantly improve the appearance of skin over time.

 

CoolSculpting

Coolsculpting is a non-invasive fat-reduction technique that utilizes cold temperatures to freeze, and thereby kill and break down, stubborn fat cells that are difficult to remove otherwise through diet and exercise. Each treatment takes anywhere from 30 minutes to an hour, depending on what area you’re targeting (on that note, depending on the person and the area being treated, multiple treatments may be necessary). An applicator will be set against the skin, which will then bring the temperature of the fat cells down. After the temperature has been brought down, and for a long enough period of time, the technician will remove the applicator and massage the area. The results aren’t immediate, but they are noticeable. You can expect an average of 20%-25% of the fat to leave the body over the course of a few months, with initial results becoming apparent after a few weeks.

This treatment is FDA-approved for almost any “problem area” you can think of, including the lower stomach, thighs, and upper arms. Some people even treat their jawline.

These are just a popular few of the many body treatments on the market, but no matter what treatment you’re interested in, make sure you’re consulting a reputable expert before committing, and never ever underestimate the power of a healthy lifestyle and an effective skincare regimen. Because, while these treatments have real benefits, skincare and health & wellness are long-term objectives.

Written by, Kaitlyn McLintock

ABOUT THE WRITER:

Kaitlyn McLintock is a beauty and wellness writer based in Los Angeles. Her work has appeared in such publications as Popsugar, Byrdie, Hello Giggles, Who What Wear, and more. When she’s not writing, researching, and editing, or testing out the latest skincare and makeup products, she’s drinking coffee and spritzing Goldfaden’s Mist RX all over her skin.

 

 

Still thinking about what to gift this holiday season!? We’ve rounded up our top picks, for the holidays and even beyond, for the special people in your life. Happy hunting!

For the traveler

Mejuri travel case– Never worry about twisted necklaces or missing pieces -a must have for any traveler.

Comrad compression socks not only come in all the best colors but also help decrease the risk of blood clots while flying.

Slip’s sleep mask zodiac collection are stylish for the bedroom or the plane. Customize with your loved ones zodiac sign.

For the Beauty Junkie

Ilia discover clean color set- We love Ilia for the their dedication to clean beauty but also their gorgeous highlighter , mascara and beautiful stick blush and lipstick. Works for any complexion!

Goldfaden MD Mist RX– Give the gift of protection and nutrients with our newest launch ultra fine mist. You also get a hand painted cosmetic bag by famed Australian artists Jennifer Lia.

Kevon Aucoin  jewelpop glass glow mini lip collection- glosses don’t come any cuter than these or more wearable. The colors work for everyone!

Credo Glow and Go Box

For the Eco Friendly

ManaNalu water– started by Jason Mamoa this incredible product will rid the world of plastic water containers and start a wave of change that demands our purest water be packaged in aluminum, one of the most recyclable materials in the world.

Bagpodz reusable bags set of 10- hold up to 50 pounds and is sure to satisfy the most sustainable friend!

Social Paint Lip colors- clean/natural/organic, certified gluten free, cruelty free, anti-aging, antioxidant, and anti-inflammatory-and GORGEOUS, need we say more. Note to self-by extra for yourself!

For the Foodie

Mouth.com– has always been a goto for New Yorkers. Based in Brooklyn and uber cool these baskets will be the centerpiece of any home or office holiday party.

Zingerman’s fruit cakes– anything made by Zingermans is delicious and homemade. We are loving the fruit cakes which may cause sticker shock, but worth every penny! These are sure to leave a lasting memory.

For the friend who has everything– This friend is usually the hardest to shop for but this year if you can knock their socks off.

Panconessi constillation ear cuff- the perfect edition to any holiday outfit! A statement piece they will be thanking you for forever.

Cool Hunting’s Omakase– Our friends at Cool Hunting collaborated with Japanese artisans to celebrate and share their integrity, attention to detailed and expert craftsmanship. This gift is unlike anything you’ve ever seen.

Stocking Stuffers- something for everyone.

Moma’s rainbow cocktail napkins-for the hostess with the mostest or just a regular joe, you cant go wrong.

Slip silk hair ties– scrunchies are back and Slip has a set of 4 in adorable carry case.

Godiva chocolate filled star ornaments- sure to satisfy any sweet tooth and so festive!

Trader Joe’s Everything But the Bagel seasoning- literally what it sounds like and one of our favorites.  Check Amazon for it!

 

Wishing you and you family a very happy holiday season!