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What constitutes a “natural” beauty product? There’s still no universally accepted standard, even though the market is growing at a rapid rate and the FDA is involved, making changes and will continue to set standards. The skin is the body’s largest organ and research proves it capable of absorbing up to 60% of the ingredients in the products we apply – that is a large number and we’ve become more aware of what ingredients are found in our products for this reason. There is a large majority of bath, body, hair, makeup and skincare products available today which contain commonly used synthetic ingredients such as Parabens, detergents, preservatives and SLS; these synthetic ingredients have been recognized to cause irritation in some people and may have damaging effects longer-term. Ultimately, brands are choosing their own classification and how they represent themselves.

The industry and consumers use the three words, clean, natural and organic loosely and interchangeable, when in reality they are all different.

Wikipedia’s definitions shed some light on the differences between natural and organic:

natural product is a chemical compound or substance produced by a living organism—that is, found in nature.[2][3] In the broadest sense, natural products include any substance produced by life.[4][5]

An organic product is made from materials produced by organic agriculture. Most appropriately(,)organic beauty products can be explained as any products that is made or cultivated without the use of Genetically Modified Organisms (GM), herbicides, synthetic fertilisers and more. In order to warrant if a product is organic, the USA uses USDA certification – NOP National Organic Program to define a cultivated product (or ingredient) as organic.

The term clean’ when used in the beauty and wellness industry loosely refers to being “free of something” i.e. an ingredient, filler or preservative. The word ‘clean’ may also be used to refer to the sustainability of packaging or ingredients. The use of the word ‘clean’ is not mandated and is interpreted, demonstrated and used freely by individuals and brands as they see fit to further describe benefits (so it’s important to read the labels!). Therefore, there are many definitions of what clean means.

As a brand we identify as a clean, naturally inspired brand which utilizes a combination of natural and organic ingredients.  We do not formulate with silicones, mineral oil, parabens, alcohol, SLS, and artificial/synthetic dyes and fragrances – all of which can lead to skin irritation. We adhere to and are compliant with the EU’s banned list of ingredients.  Many retailers are deferring to the EU’s list of roughly 1400 banned ingredients, which are known to or suspected of causing cancer, birth defects, and reproductive harm, as a standard of defining clean and natural. Join us in the clean beauty movement

Interested in what you can do to add to your clean movement? Check out our lean life swap tips:

  • Store your water in a stylish, yet totally functional (hello cold water all day) SWELL water bottle and feel good about eliminating plastic water bottles and going BPA free FOREVER.
  • The average reusable bag has a lifespan equal to that of more than 700 disposable plastic bags. One person using reusable bags over their lifetime would remove more than 22,000 plastic bags from the environment. Nuf said.
  • Join us in a global movement to eliminate plastic drinking straws from our landfills, our streams, our oceans, and our beaches. Swap for paper, stainless or even bamboo straws.
  • Give a hoot – don’t pollute and pick up! The ocean is not a garbage can and neither is the street or the side of the road.

 

Balancing the skin is a delicate dance between the right amount of exfoliation, treatment, hydration and nourishment. Dr. G created The Skin Balancing Mask  for this exact reason. Inspired by one of Dr. Goldfaden’s professional balancing treatments, which includes a combination of microdermabrasion, vitamin/enzyme infusion and oxygen. This multidimensional treatment works to reduce the appearance of facial lines and uneven skin tone, all while providing skin with a plumping effect that results in a firmer, smoother glowing complexion.

Formulated to utilize powerful anti-aging peptides and the efficient but gentle effects of malic acid, the Skin Balancing Mask provides anti-aging and nourishing benefits. This lightweight gel mask utilizes the next generation of hydrators, as it balances, soothes and calms skin while streamlining the process of intense exfoliation an in-office procedure would require. Other key ingredients include ginseng, honey, flower extracts, and vitamin E to improve skin elasticity and increase collagen production. Ginseng, Honey, Jojoba Oil, floral peptides and Vitamin E infuse moisture, vitality and nourishment back into the skin. 

Discover the benefits of Malic Acid

Derived from apples, this gentle alpha hydroxy helps to diminish fine lines and wrinkles, tighten pores, minimize the appearance of skin pigmentation, moisturizes and exfoliates skin ridding it of dead skin cells. 

The result: improved skin texture and appearance, leaving it softer and smoother.

Why you should be wearing a mask with Ginseng

Ginseng has been promoted as an anti-ageing treatment since probably forever. It contains a large amount of phytonutrients, which can stimulate and activate the skin’s metabolism. It rids skin of the free radicals, which get accumulated when your skin is regularly exposed to sunlight and environmental pollution. Ginseng also contains certain ingredients that can increase the production of collagen in the middle layer of the skin known as dermis, making the skin firmer. Collagen is responsible for making the skin more elastic and toned, thereby diminishing wrinkles or fine lines on the face and other body parts.

Ginseng roots and leaves are rich in vitamins, minerals and antioxidants, which are good for overall skin health. The roots and leaves metabolize skin cells and facilitate the elimination of dead skin cells to produce healthy new skin. Ginseng tea is particularly great for refining and rehydrating your skin, by regenerating skin cells by increasing oxygenation. It also improves blood circulation and is a great blood detoxifier. All these factors contribute to a healthier and brighter complexion. Topical use of ginseng leaves can keep your skin healthy and glowing.

Why you need the Flower Power

The flower extracts really set this mask apart. The beautiful and dainty elderflower promotes blood flow and is loaded with vitamins A, B, C and E. Bright orange Calendula (pot marigold) is responsible for moisturizing, soothing skin, pain relief and anti-inflammatory benefits. Beautiful red and fuchsia Geranium extract is calming, anti-bacterial and serves as an astringent. 

Amino Acid Powerhouse

Trying to acheiveskin firmness? Dr. G’s Peptide Blend – (tetrapeptide-3 + rh-Oligopeptide-1) provides a unique combinnationof amino acids & plant proteins that aid in stimulating cells so that they produce collagen and provide an enhanced plumping + firmness effect.                          

The Skin Balancing Mask saves time by combining all the necessary steps to a flawless, bright, balanced and hydrated complexion. Shop yours today!