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Madeline Alcott is the founder of Petit Vour, a luxury vegan beauty box subscription and … It’s made with clean ingredients of course, and it never disappoints. A pioneer in clean beauty, Madeline expertly curates brands a products for Petit Vour and her community at large. We had the intimate pleasure of sitting down with Madeline to learn more about herself, her lifestyle and more.

What does clean beauty mean to you?

In a nutshell, it means safe and free of harmful ingredients. That leaves a lot up to interpretation, so it’s important that we are doing our utmost to carefully select the ingredients in our products. Transparency is essential in this process. At Petit Vour, our ingredient standard is very selective and we list our banned ingredients on our website for all to see.

How do you start your mornings?

I put on some cheery jazz and sip coffee on the balcony, catching up on the news, but also just relaxing before the day kicks into high gear.

What’s your go-to am beverage?

Pour over coffee, black.

What are your go-to daily beauty products and why?

I like to keep things simple and light, because I’m pretty active all day long. Moisturizer with SPF and eye cream are a must. For makeup, I typically just wear tinted lip balm and brow pomade.

How do you de-stress?

Daily hikes with my love and my dog-child, Maya

Favorite beauty trick?

Find reasons to be joyful every day. When you’re happy, your eyes and skin will look so bright and awake. Also, keep your eye cream in the fridge!

Favorite mood-boosting meal?

Vegan tacos and jalapeno margs on the balcony

What’s a dinner recipe you currently have on repeat?

Tacos, for sure! We roast sweet potatoes, stir fry peppers and onions, and pile on the pinto beans, homemade guacamole, vegan sour cream and hot sauce.

What is your daily mantra?

To be bold and be kind. It’s a reminder to speak my mind and live a life that’s authentic, while also being considerate of my impact on the world around me.

How do you practice sustainability?

So many ways! My partner and I share a Prius Prime, which fortunately means we almost never have to fill up the tank. We use all of our own bags when we shop. We even bring our own cloth produce bags and glass jars for shopping the bulk aisle at the grocery. We also have committed to only using zero waste home-cleaning products.

Any advice for people wanting to make the switch towards a more mindful existence (increased wellness) but who are not sure where to start?

I think a great way to start is with what you put on our plate. Try out wholesome, feel-good recipes (I love Oh She Glows and Minimalist Baker), savor every bite, and make little goals to inch your evolution along. Look around your home and identify where the waste is and pay attention to future purchases. I try to keep my purchases low, so that when I do make a purchase I am more inclined to spend a little more to support a company that has really sound ethics.