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Meet Aliza J. Sokolow. Photographer, food stylist, crudités creator extraordinaire and one that’s always on our inspiration radar.

She worked as a stylist on Emmy winning and nominated Jamie Oliver’s Food Revolution. Her work has been featured extensively in commercials for top brands, in the consumer product goods market and across publications in the USA. Her images are displayed at restaurants from coast to coast. 

She completed food styling for her first book past summer Evan Funke’s American Sfoglino: A Master Class in Handmade Pastawhich which will be published by Chronicle Books in 2019.

Her passion is traveling the globe as much as possible and photographing the fruits and vegetables that she finds. *PSSSTT: she turns her insane photographs into some of our favorite cards.

Find out more about how she connects with food and how it plays into her life.


Here are  Aliza Sokolow’s answers awaiting on some images to go along with her feature.

What does good food mean to you?

Good food to me means locally grown and fresh. I mostly eat vegetables and knowing where my food comes from and is grown is important to me.

How to you start your mornings?

I wake up before the sun comes out and go work out.

What are your must use daily beauty products?

I use Supergoop Sunscreen, RMS under eye concealer and Lily and Lolo underage concealer. Sometimes Rituel De Fille cheek color. That’s the extent of my makeup routine. I always curl my lashes and brush up my brows.

How do you de-stress?

Spending time with friends, making cookie dough, doing the NY Times crossword puzzle and listening to music. Then eating cookie dough raw or baked. I like to cozy up to a movie or a TV show too.

Favorite mood-boosting meal?

I love to eat watermelon. It’s super hydrating and sweet.

Whats a dinner recipe you currently have on repeat?

I make a slow roasted salmon with dill, smashed potatoes and a big salad. My people haven’t gotten sick of it yet.:)

What is your daily mantra?

Gratitude is the best attitude.

When you’re a busy mom of three, time is of the essence, so we sat down with this superwomen, RachelAnne, to learn a thing or two about how she finds balance in her busy world.

Can you tell us a little bit about yourself?

I’m a mama to three amazing children, living on a small six-acre farm by the busy city of Atlanta. One of my favorite things to do with the children is go outside and enjoy all of that sunshine! After a long day of play, we come back inside and clean up for dinner and then bunker down and read books together and cuddle up. I love alone time after the children are down for bed, but wouldn’t change this busy motherhood life for anything!

Can you describe your skin type (i.e. Is your skin usually oily, dry or normal)?

My skin has always been extremely dry and requires lots of extra moisture to keep it soft and from breaking out. It’s been a sore-spot since middle school, and finally in college, I got a hold on my skin care routine once I realized I needed to moisturize!

What are your skin goals?

My current skin goals are to keep my skin acne-free and keep bags from under my eyes, especially being up all night with a new baby, as well as two older children.

When you need to de-stress, what is your go-to?

The best de-stresser for me is some alone time with a chai tea and a book in hand. I love to soak in our clawfoot tub and then pamper myself with skin care indulgences.

Can you share your best multitasking tips in for both your everyday life and your skincare routine?

Being a mom of three keeps me on my feet, but I always take the time in the morning to teach the children to brush their teeth while I’m washing my face and preparing my skin for whatever lies ahead in our day. I like incorporating whatever I’m doing in my conversation with my older children by telling them how important it is to clean our faces and keep our skin healthy and happy!

Favorite thing about being a mom?

My hands-down favorite part of being a mother is watching my children grow into their personalities. My oldest daughter is spunky and so artistic, my son is bashful and just a teddy bear who loves snuggles, and of course, the baby is the light of my life. I love watching them smile and interact with each other and seeing how they are learning to play well together.

Do you have any tips for new moms trying to find a work-life balance?

My best advice for any mother trying to balance everything is get a routine down. It doesn’t have to look like anybody else’s around them, just something that suits the needs of their families and to be sure to take care of themselves and prioritize that time.

It runs in the family: A family-run skincare company, Goldfaden MD, utilizes innovative natural ingredients for unmatched performance. Goldfaden MD is unique compared to other in-home skincare brands. “I have honed in on what i feel are the most important and common skincare problems and have built the range to allow consumers to address from at home and improve skin health long-term.” Dermatologist, Dr. Gary Goldfaden MD

What inspired the to start Goldfaden MD and when was the company founded?

I have always been a creative yet clinical thinker when it comes to medical solutions, so problem-solving for my patients naturally steered me toward product development. I remember developing formulas for my wife and young children as they began to encounter various skin issues—it was a genuine and instinctive passion. When I began practicing in the late 60’s, the anti-aging movement hadn’t really begun on a medical level, and most patients sought in-office procedures as the first line of defense. As I gained experience in private practice, I realized just how significant preventative at home skin care could be for my patients and how it could hopefully reduce their need for more extreme corrective measures in-office. There was a void in the skincare marketplace of products that delivered visible anti-aging benefits but that could be tolerated by sensitive, post surgical, and allergic skin types. It was clear to me that the world needed a serious yet chemically clean line they could trust, and GOLDFADEN MD would be the answer.

What did the process look like to formulate non-prescription, medical-grade skincare products?

The process starts with identifying a problem I see in office, and from there develop at home solutions and preventative measures. If brightening is the goal, for example, we want to layer potent natural actives together without adding in silicones, fillers, and irritants. The challenge is keeping the formulas clean without compromising the stability.The first product I developed was Doctors Scrub, our hero product. I started mixing various ingredients together in my office until I perfected the formula through patient trials and lab testing, which took a couple of years.

Can you tell us how Goldfaden MD’s products target specific skin concerns? How are they unique compared to other products on the market?

I have honed in on what I feel are the most important and often common skincare problems and built the range in order to allow consumers to address them at home and improve skin health long term. Superior formulations featuring naturally-derived ingredients with effective delivery systems set the GOLDFADEN MD brand apart. We couple scientific, results driven products with globally-sourced natural ingredients, bridging the “natural” and “physician” product categories at the prestige level in a way no other brand has.

What exciting things are happening with Goldfaden MD in the near future?

On a product level we are expanding The Plant Profusion line and core collection this winter with additional skus. I can’t wait to unveil them. On the business side, our rate of rapid growth is extremely exciting, and I am very proud of our team.

What is your hope for the future of the business?

I’d like to see us continue to grow as a globally recognized brand and remain the leader and best in class range within the category that we have uniquely chartered: Prestige Natural skincare formulated by a dermatologist.  With the right retail partners who share our passion and modern vision of clean beauty, we can bring GOLDFADEN MD to many more individuals here in the US and abroad.

What is the biggest challenge facing the business?

Growth at a rate of control has been top-of-mind for us since inception. Our distribution model has been very calculated and strategic over the last three years, and now we have incredible momentum. With Lisa’s marketing leadership, and strategic investments in public relations and social media communications, we have had great success controlling our messaging, earning trust and praise from international beauty media and influencers, and exciting retail partners, new markets and ultimately consumers. The next chapter is about continuing this success but on a larger scale with the right support at retail, maximizing opportunities for greatest visibility and expansion here in the US and globally.

Where do you see growth opportunities with the brand?

We have had a 40% growth year-over-year since launch and we are working hard to continue to continue on that fast track for this fiscal year and into next. With a heavy focus on retail door expansion, new product launches, online and social media initiatives, and large sample marketing partnerships, we will likely surpass our year-over-year growth for this fiscal year, which is really exciting. Working with the right retail partners greatly impacts the success of the brand and we are certainly continuing to look at both the retail landscape and shifts in consumer behaviors—namely, leveraging social media engagement–in order to hone in on the brand’s expansion and growth opportunities to allow for us to continue building upon our strong footprint within the beauty category.

Dermatologist, Dr. Gary Goldfaden MD