Hyaluronic acid, also known as hyaluronan, is a clear, gooey substance that is naturally produced by your body; it’s found in virtually every tissue of your body. The largest amounts of it are found in your skin, connective tissue and eyes. Its main function is to retain water to keep your tissues well lubricated and moist (aka, the ultimate plumper). Hyaluronic acid is an ideal moisturizer because it can attract and retain 1000 times its own weight in water (a feat unmatched by any other substance in nature). “The volumizing effect it has on your skin adds vital fullness that can minimize facial wrinkles and create a smooth appearance.” Dermatologist, Dr. Gary Goldfaden


Hyaluronic acid is found in great abundance in youthful skin, the cumulative damage caused by free radicals drastically depletes these hyaluronic acid reserves (on average, a person. As a key ingredient in your skin’s extracellular matrix, it plays a significant role in maintaining moisture, plumpness, and softness.


We all strive for that youthful appearance and that’s exactly why Hyaluronic Acid has become such a popular ingredient in skin care for all ages as it’s never too early to start using products that contain HA — in fact, just a single gram can hold supposedly hold up to six liters of water, and research suggests it can help protect against environmental aggressors like pollution, too. Best of all, it works for every skin type — especially in serum form, where it can be more easily absorbed and work its skin-plumping magic at a deeper level.

Hyaluronic acid works exceptionally well alongside other protective ingredients like antioxidants – in particular vitamin C so look for serums containing both (like Dr. Goldfaden’s Brightening Elixir) or layer them up, waiting a few minutes in between each application to allow the product to settle.

Dermatologists, estheticians and plastic surgeons all have a surprising array of tools and techniques to beat back the signs of time. For some of us, that sounds really scary! We enlisted Dr. Goldfaden to tell us about five ways in which we can look younger longer, without any invasive in-office procedures and altering much in our daily lives.

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What are your top tips for keeping skin young? Exfoliation is key – You would be surprised how much smoother and brighter just one exfoliating treatment can do for your skin. Regular exfoliation also allows topical products, particularly super potent treatment serums, applied onto the skin afterwards to penetrate deeper, increasing the overall treatment. Never leave home without applying a sun screen – it is essential to keeping ourselves protected from free radical damage and skin cancer. ”  Dermatologist Dr. Gary Goldfaden MD

When should we begin focusing on an anti-aging skincare routine? “Protecting your skin from UVA and UVB damage through the daily use of a sunscreen and starting a proper and preventative skincare regimen – exfoliation, cleanse, anti-oxidant rich serum, moisturize and eye cream – in your mid-20’s is a vital step towards keeping fine lines, pigmentation and sagging at bay. The skin is at it’s healthiest state during your 20’s and it is also when most of your habits begin and stick when it comes to proper caring of the skin. It makes all the difference in the world for obtaining proper skin health and appearance. By the time 30 rolls around, you will be thankful that you started proper skin early.” Dermatologist Dr. Gary Goldfaden MD

What are some effective ingredients to look for? “Some of the ingredients that I often lean on to incorporate into our formulas, due to their potent benefits on the skin, include skin plumping hyaluronic acid, anti-inflammatory vitamin K and Arnica, skin brightening alpha arbutin and gooseberry berry extract, skin exfoliating ruby crystals, collagen boosting retinoids, antioxidant rich tea extracts. Dermatologist Dr. Gary Goldfaden MD”

What about supplements and our diet in general? How can those help? “Clear and glowing skin starts from the inside. Eating foods rich in Omega-3 fatty acids, the most beneficial is Salmon, can greatly reduce inflammation, reduce dryness and increase circulation – a key attribute to healthy, youthful-looking skin. Daily consumption of vitamins specifically my favorite vitamin – Vitamin D and an overall multi-vitamin greatly impacts your overall health.” Dermatologist Dr. Gary Goldfaden MD

Can you share some of your favorite anti-aging products? Loaded with vital nutrients, vitamins and a higher concentration of topical skin treatment ingredients, serums – either oil or water based – penetrate deep into the dermis levels of the skin for the ultimate topical nourishing skin treatments. Serums offer a potent jolt to the skin that typically target specific problems to offer the highest levels of treatment in a topical product.” Dermatologist Dr. Gary Goldfaden MD

With so many anti-aging options on the market, how do you decide what is best for you?

“One of the older yet most effective ingredients, Retinol, is still at the top of my list for anti-aging, says Dr. Gary Goldfaden.” A little bit of Retinol each day goes a long way. There seems to be concern about over using this anti aging wonder ingredient, due to some of the red, thin faces you may see out there. Have no fear, as long as you do not overdo, you will reap the benefits of retinol without the side effects.

Breaking Down Retinol:

Retinoids are a derivative of Vitamin A. Retinol is the non-prescription, more gentle version of a retinoid. Retinoids are prescription-only and you need to obtain a prescription from your dermatologist or plastic surgeon. Retinol and retinoids are the favorite anti aging ingredients because so much research has been conducted. Retinoids work by preventing the rise of an enzyme called collagenase and boosting collagen already present in the skin. Retiniods and Retinol speed up

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cell turnover, which causes skin to look younger, tighter and smoother. They also reverse signs of sun damage, fine lines, wrinkles and even out discoloration from the sun, giving the skin tone an all over even look.

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You can expect to see the benefits of Retinoids within 4 weeks of starting. Retinol, due to its more gentle makeup takes around 12 weeks to start noticing a difference, but continual long term usage is extremely beneficial for the skin as it works to . If you are just starting out with retinol, try an over the counter product that won’t be too harsh. Many people have side effects when first starting, so ease your skin in. If you are not seeing the desires results, try a prescription retinol product. If you have sensitive type skin or reactive skin stick with a OTC product that contains hydrating and soothing ingredients.

– Clears Acne
– Diminishes Wrinkles
– Lightens Discoloration + Evens Overall Skin Tone
– Shrinks Pore Size

“When choosing an anti-aging lotion that contains retinol consider other ingredients that help boost the effects. Our Wake Up Call contains alpha lipoic acid, DMAE, glucosamine, CoQ10 and avocado oil which all assist retinol in improving the appearance of photo-damaged, wrinkled, loose skin while the avocado oil helps to hydrate.” Dr. Gary Goldfaden reports

When to Start?:

I often get asked “at what age should I start using retinol?”. This is all dependent on how you have treated you skin thus far. If you’re in your late 20’s and have a lot of sun damage and fine line and wrinkles, then it’s time to start. A good rule of thumb is by 30 you should be using anti-aging products and something that contains retinol. The sooner you start restoring and protecting your skin the better.

Two important tips about seeing the benefits of retinol quicker is to use an exfoliator(chemical or physical) and wear an SPF everyday. Exfoliation helps to remove old dead skin cells which make skin brighter and softer. Protecting your skin by wearing an SPF, you will create less damage and be able to see results quicker. The key is everything helps in the fights against aging!