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Thea Baumann and Alex Budman, co-founders of Short Stack (a direct-to-client production company that creates video, still, and social-specific assets for all your digital platforms) have got a seriously impressive resume – Thea is the former food editor at Goop, has a Diplôme de Cuisine from Le Cordon Bleu, and co-authored It’s All Easy with Gwyneth Paltrow. Alex has an impressive MFA @ School of Visual Arts, worked on The Tonight show starring Jimmy Fallon, and had a heavy hand in producing video content at Goop.

Together, they are producing some incredible work for clients at large and their goal is simple: to combine compelling narratives with striking food and lifestyle imagery. It’s a potent combination that they execute really well at Short Stack Media.

 

We had the absolute pleasure of sitting down with them to learn more about what food means to them, their intimate beauty routines and more.

What does good food mean to you?

TB: To me, good food means anything that tastes delicious! 

How do you start your morning?

TB: My toddler wakes me up every morning by climbing into bed with us. It’s pretty cute and cozy, unless it’s before 6 am.

What’s your go-to am beverage?

TB: Coffee!!

AB: Bulletproof!!

What are your must use daily beauty products?

TB: May Lindstrom youth dew serum and Beauty Counter dew skin. Guess I’m going for that dewy skin look, eh? Oh, and Weleda skin food for my hands. 

AB: Goldfaden exfoliator! Best in the biz. Also Marie Veronique oil cleanser. 

How do you de-stress?

TB: If I can swing it, a yoga class. Otherwise, a walk on the river path near my house or a glass of wine and some good bad tv. 

AB: Take a walk! Play my ukulele. Hula hoop with my weighted hula (it’s FUN and supposedly a work out? Who knows!)

Favorite mood-boosting meal?

TB: A good morning smoothie with lots of fruits and veggies or an ice cream on the couch, for very different reasons ☺

AB: Fat! I love butter. Tahini. Almond butter and olive oil. It makes my brain happy and gives me the energy to conquer the day #yeehawww

What’s a dinner recipe you currently have on repeat?

TB: Sausage and rapini pasta. It’s been on repeat in our house for years and I just keep making it because it’s delicious, easy, and requires minimal cleanup.

AB: Some variation of rice noodles, sesame oil and tahini with fresh vegetables. Or a lame attempt to copy whatever Thea is making. 

What is your daily mantra?

TB: I need a daily mantra! Maybe “breathe”? With a 3 year old and 7-month old twins, I need a lot of reminders to slow down and try to be in the moment.  

Meet Aliza J. Sokolow. Photographer, food stylist, crudités creator extraordinaire and one that’s always on our inspiration radar.

She worked as a stylist on Emmy winning and nominated Jamie Oliver’s Food Revolution. Her work has been featured extensively in commercials for top brands, in the consumer product goods market and across publications in the USA. Her images are displayed at restaurants from coast to coast. 

She completed food styling for her first book past summer Evan Funke’s American Sfoglino: A Master Class in Handmade Pastawhich which will be published by Chronicle Books in 2019.

Her passion is traveling the globe as much as possible and photographing the fruits and vegetables that she finds. *PSSSTT: she turns her insane photographs into some of our favorite cards.

Find out more about how she connects with food and how it plays into her life.


Here are  Aliza Sokolow’s answers awaiting on some images to go along with her feature.

What does good food mean to you?

Good food to me means locally grown and fresh. I mostly eat vegetables and knowing where my food comes from and is grown is important to me.

How to you start your mornings?

I wake up before the sun comes out and go work out.

What are your must use daily beauty products?

I use Supergoop Sunscreen, RMS under eye concealer and Lily and Lolo underage concealer. Sometimes Rituel De Fille cheek color. That’s the extent of my makeup routine. I always curl my lashes and brush up my brows.

How do you de-stress?

Spending time with friends, making cookie dough, doing the NY Times crossword puzzle and listening to music. Then eating cookie dough raw or baked. I like to cozy up to a movie or a TV show too.

Favorite mood-boosting meal?

I love to eat watermelon. It’s super hydrating and sweet.

Whats a dinner recipe you currently have on repeat?

I make a slow roasted salmon with dill, smashed potatoes and a big salad. My people haven’t gotten sick of it yet.:)

What is your daily mantra?

Gratitude is the best attitude.


Sharing in our passion for ingredients and high-quality products, we sat down with Angela and Evelyn, co-founders of our favorite organic baby food delivery company, Yumi, to learn more about the importance of food, their inspiration and daily lives.
Angela Sutherland & Evelyn Rusli, Co-Founders of Yumi

Why Yumi?

Angela: When I was pregnant with my daughter, I learned about how important nutrition is during the first 1,000 days. It was really eye-opening to read all these clinical studies that showed how every bite matters during this window, and can have long-last effects on their physical, neurological and metabolic development. During this time, I was also baffled by the lack of of innovation in the baby food space. The market really hasn’t changed in decades. The options at the grocery store just fell short in every way.  What they were calling “meals” were full of sugar, or fructose, and had been sitting on the shelves for months if not more than a year — it just didn’t feel right.

Most important food group(s) to begin with and when with babies?

Angela: Starting babies with vegetables, instead of all fruit, is so important in terms of establishing your baby’s taste preferences. Fruits have many benefits, but if a baby starts off eating only fruit purees, their taste preferences are going to lean towards the sweeter side, which can cause problems down the road when you’re trying to get your babe to eat their veggies and other whole foods.

What does your typical Beauty Routine look like?

Angela: I try to keep things really simple, especially in the mornings when I am rushing to get the kids fed, dressed, and out the door.  I splash my face with lukewarm water to rinse the night away, then slather on some of my favorite moisturizer from La Mer, which also has SPF 50.

In the evenings, I’ll use Goldfaden’s “Doctors Scrub” which makes my skin feel baby smooth.  I’ll follow that with a hydrating serum from True Botanicals – it really calms my skin after a long day, and the relaxing scent gets me in the mood for sleep.  I also rub a bit of my favorite balm from Nucifera on my lips and cuticles (…pro tip, this stuff also doubles as a great antidote for a diaper rash!)

If I’m going into an important meeting or have dinner plans, I try to glam things up a little bit and add in a few coats of a go-to-mascara, I have a few from Lancome and Estee Lauder, and a lip stain. Right now Yves Saint Laurent’s Tatouage Couture Liquid Matte Lip Stain is in high rotation.

How do you balance work, mom, wife, life (tips / rituals)?

Angela – It’s a constant struggle, but I try to just focus on one day at a time.  On Sundays, I always look at my schedule for the week ahead and prioritize where I’m needed most.  If there are family functions or appointments I need to take with my kids, I’ll adjust my workday to accommodate; and conversely, if I have a particularly hectic work week or have to travel, I’ll try to squeeze in lots of quality time with the family.

I don’t think it’s ever possible to perfectly “balance” all the things that we as moms have to juggle in life.  I do the best I can to maximize my time at work and at home, and if it starts to feel like one thing in particular is draining a lot of my time and energy, I’ll take a step back and try to reset.  Someone once gave me a great piece of advice, which is: follow the things that give you energy. If you are dragging yourself to a workout class or social event simply because you feel like you ‘have to’, but it feels miserable, reevaluate how you could be spending that time.  Conversely, if you feel drained spending too much time cooped up at home and feel like you need to be out in the world, traveling, socializing, exercising…then make it happen! Find what brings you positive energy, and lean into that.

What was the last book you read?

Angela – “The Subtle Art of Not Giving a F*ck” by Mark Manson.  It’s all about reshaping your perspective on what it means to live a happy life, how to build grit, and it helps you prioritize the things that truly add value to your life.  It was recommended to me by a few friends, and I have to admit the title itself grabbed my attention right away.

Evelyn – “Shoe Dog” by Phil Knight.   It was fascinating to read such intimate details about the beginnings of Nike, and all the trials, tribulations, sacrifices he faced in order to build a successful brand.  As an entrepreneur now myself, I can identify with so many of those tough decisions he faced in those early days, and there were countless takeaways that I can take and apply to running our company today.

Perfect day…is?

Angela – ok here goes:

  • Both of my children sleep in until a reasonable hour, and I magically wake up before they do

  • I have enough time to prep and cook an amazing healthy breakfast, and we all have time to sit and enjoy it as a family

  • I had already packed their lunches the night before …check!

  • I have time to get showered and dressed at my own pace, and my skin looks perfect so I skip makeup completely

  • Everything is clicking at work; our customer base is growing, employees are happy and all deadlines for the day are met with a breeze

  • I have time to hit a Barry’s class and get in a good sweat

  • I make it home in time to give the kids a bath and put them to bed

  • I cook dinner with my husband Angus and we enjoy it with a bottle of one of my favorite red wines

  • When I check my emails before bed, they are all friendly messages and there are no fires to put out

So basically, a day in which there is just always more time!  😉

When you need to destress what is your go to?

Evelyn – for me, I always find that if I can reset my diet and find time for a workout, I feel instantly less stressed.  No matter what kind of day I’m having, if my diet is clean and I’ve had a chance to sweat, I know that I can tackle any issue with a clear, focused head.

What is your favorite room in your home?

Angela – I love being in the kitchen; it’s truly the heart of my home and it’s where everyone tends to gravitate.  I am happiest when my family and friends are gathered around the island, sharing stories and enjoying good food together.

Favorite Yumi Recipe?

Evelyn – I love our Mango Tango blend.  It’s a mix of really delicious ingredients like chia, coconut milk, flax, dates, banana, cinnamon and mango – it not only tastes delicious, but the balance of nutrients gives me sustained energy all morning.  I grab one almost every day, following my morning workout.

Where does your inspiration come from?

Angela – I’m inspired everyday from the personal messages we get from our customers – women who tell us that our product has changed the way they think about feeding their baby and has made their lives so much easier. Even on the most challenging days, when I feel confused and sometime question everything we’re doing, hearing that positive feedback always brings things back into perspective and reminds me why we built this company in the first place.

First thing you do when you wake up, is?

Evelyn – take my dog Raja for a walk and catch up with my team on Slack.

Angela – my kids get up before me, so I usually wake up to little voices telling me they are ready for breakfast!  The first thing I do is give them a kiss and start getting them ready for the day.

Last thing you do before you go to sleep, is?

Angela – I try to catch up on the news of the day and usually read the New York Times cover to cover.  I know most people don’t like to read the headlines right before bed because it stresses them out, but since my mornings are usually so hectic, I actually find it relaxing to catch up on all the news before I officially end my day.

Evelyn – Read in bed with my fiance with our silly puppy, Raja, cuddling at our feet.