Tag Archive for: Dermatologist

Behind the Brand: A deeper look at the story behind Goldfaden MD

It runs in the family: A family-run skincare company, Goldfaden MD, utilizes innovative natural ingredients for unmatched performance. Goldfaden MD is unique compared to other in-home skincare brands. “I have honed in on what i feel are the most important and common skincare problems and have built the range to allow consumers to address from at home and improve skin health long-term.” Dermatologist, Dr. Gary Goldfaden MD

What inspired the to start Goldfaden MD and when was the company founded?

I have always been a creative yet clinical thinker when it comes to medical solutions, so problem-solving for my patients naturally steered me toward product development. I remember developing formulas for my wife and young children as they began to encounter various skin issues—it was a genuine and instinctive passion. When I began practicing in the late 60’s, the anti-aging movement hadn’t really begun on a medical level, and most patients sought in-office procedures as the first line of defense. As I gained experience in private practice, I realized just how significant preventative at home skin care could be for my patients and how it could hopefully reduce their need for more extreme corrective measures in-office. There was a void in the skincare marketplace of products that delivered visible anti-aging benefits but that could be tolerated by sensitive, post surgical, and allergic skin types. It was clear to me that the world needed a serious yet chemically clean line they could trust, and GOLDFADEN MD would be the answer.

What did the process look like to formulate non-prescription, medical-grade skincare products?

The process starts with identifying a problem I see in office, and from there develop at home solutions and preventative measures. If brightening is the goal, for example, we want to layer potent natural actives together without adding in silicones, fillers, and irritants. The challenge is keeping the formulas clean without compromising the stability.The first product I developed was Doctors Scrub, our hero product. I started mixing various ingredients together in my office until I perfected the formula through patient trials and lab testing, which took a couple of years.

Can you tell us how Goldfaden MD’s products target specific skin concerns? How are they unique compared to other products on the market?

I have honed in on what I feel are the most important and often common skincare problems and built the range in order to allow consumers to address them at home and improve skin health long term. Superior formulations featuring naturally-derived ingredients with effective delivery systems set the GOLDFADEN MD brand apart. We couple scientific, results driven products with globally-sourced natural ingredients, bridging the “natural” and “physician” product categories at the prestige level in a way no other brand has.

What exciting things are happening with Goldfaden MD in the near future?

On a product level we are expanding The Plant Profusion line and core collection this winter with additional skus. I can’t wait to unveil them. On the business side, our rate of rapid growth is extremely exciting, and I am very proud of our team.

What is your hope for the future of the business?

I’d like to see us continue to grow as a globally recognized brand and remain the leader and best in class range within the category that we have uniquely chartered: Prestige Natural skincare formulated by a dermatologist.  With the right retail partners who share our passion and modern vision of clean beauty, we can bring GOLDFADEN MD to many more individuals here in the US and abroad.

What is the biggest challenge facing the business?

Growth at a rate of control has been top-of-mind for us since inception. Our distribution model has been very calculated and strategic over the last three years, and now we have incredible momentum. With Lisa’s marketing leadership, and strategic investments in public relations and social media communications, we have had great success controlling our messaging, earning trust and praise from international beauty media and influencers, and exciting retail partners, new markets and ultimately consumers. The next chapter is about continuing this success but on a larger scale with the right support at retail, maximizing opportunities for greatest visibility and expansion here in the US and globally.

Where do you see growth opportunities with the brand?

We have had a 40% growth year-over-year since launch and we are working hard to continue to continue on that fast track for this fiscal year and into next. With a heavy focus on retail door expansion, new product launches, online and social media initiatives, and large sample marketing partnerships, we will likely surpass our year-over-year growth for this fiscal year, which is really exciting. Working with the right retail partners greatly impacts the success of the brand and we are certainly continuing to look at both the retail landscape and shifts in consumer behaviors—namely, leveraging social media engagement–in order to hone in on the brand’s expansion and growth opportunities to allow for us to continue building upon our strong footprint within the beauty category.

Dermatologist, Dr. Gary Goldfaden MD

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Dr. G’s tips for relieving dry skin

Winter (or just cooler weather) can wreak havoc on skin, causing dryness, redness and dullness. The three main ways to keep a healthy glow are to hydrate, exfoliate and be gentle to your skin.

The most important part about a healthy winter glow is to stay hydrated. This is achieved in a few different ways. The first is by drinking a lot of water. Dry, cold air dehydrates you inside and out, so drink extra during the winter months.

We sat down with Dr. G to get the 411 on how to mitigate dryness and keep skin glowing, hydrated and supple all year round.

What are the main causes of dry skin?

Skin can be dry for numerous reasons. A few of the main culprits are the weather, the climate (humidity vs. dry), your age (as you age skin becomes drier), dirt, sun damage, bad diet and incorrect product and ingredient use.

The best ways of treating dry skin? Topical, non-topical?

Topical: If you have dry or sensitive skin, be careful with what types of ingredients to use topically. Stay away from astringents, acids, sodium lauryl sulfate and alcohol. Staying hydrated from the inside out is also crucial. Drink plenty of fluids. Always apply moisturizer or body oil to damp skin. Post bath or shower; try moisturizing your skin while still damp, this allows the skin to capture and seal in moisture. Take a look at your cleansing regimen, over exfoliation, particularly with physical scrubs, can be taxing and drying to the skin. Try decreasing the frequency and try a lactic acid enzymatic exfoliator as lactic acid pulls moisture to the surface of the skin.Choose a moisturizer or oil appropriate for dry skin. Good ingredients to look for are avocado oil, vitamin E, plant lipids, oils full of omega fatty acids, hyaluronic acid and plant extracts. Always wear an SPF when in the elements.

Non-topical: Similar to the thought process of what to topically use, what we ingest may help to prevent dryness. Choose foods high in omega 3 fatty fats, such as avocados, salmon, walnuts, eggs, olive oil, sea kelp and vegetables high in silica. Silica helps form collagen in the body. Look for oats, avocados, cucumbers, flax seeds and leafy green vegetables.

Should we ditch exfoliating from our skincare routine? 

Moisturizing is a crucial part of keeping skin hydrated during the winter, but you shouldn’t ignore exfoliating. Look for scrubs that have moisturizing elements to them, such as jojoba oil , avocado oil and apricot seed oil. Oils are also very beneficial during the winter months to keep skin glowing, hydrated and plump.

Alternatively, grab your peels:

“Alpha Hydroxy Acids or AHA’s (which are Lactic acid, Glcolic acid and Fruit acids) are used as facial exfoliators. AHA’s are excellent options for people with sun damaged skin, aging skin, oily skin and normal to dry skin types. AHA’s do not cause sun sensitivity and come in numerous forms. AHA’s come in the form of lactic acid which is derived from milk, glycolic acid which is derived from sugarcane and fruit acids which are derived from fruits (citrus and apples/malic acid) and are gentle exfoliating agents that break apart the dead skin cells and pull hydration to the surface of your complexion which increases hydration and promotes a supple texture.” Dermatologist, Dr. Gary Goldfaden

Do certain foods help with dry skin? 

Choose foods high in omega 3 fatty fats, such as avocados, salmon, walnuts, eggs, olive oil, sea kelp and vegetables high in silica. Silica helps form collagen in the body. Look for oats, avocados, cucumbers, flax seeds and leafy green vegetables.

Is dry skin dependent on our skin type? Yes and no.Skin can be dry for numerous reasons. A few of the main culprits are the weather, the climate (humidity vs. dry), your age (as you age skin becomes drier), dirt, sun damage, bad diet and incorrect product and ingredient use.

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Needleless Skin Transformation: How to Do a Gua Sha Facial Massage

At Goldfaden MD, we’re all about safe and natural facial treatments. But here’s the thing—if we’re going to fit any new products or techniques into our beauty routines, they have to actually work. If it’s not efficacious, we’re just not interested.

We created our Needleless Line Smoothing Concentrate for exactly that reason—we wanted to see fine lines and wrinkles diminish by the time we woke up in the morning. Yes, our obsession with the Needleless Line Smoothing Concentrate is real, and we’ve been actively searching for a non-invasive treatment that works as well as our formula and is also safe for skin.

And then we stumbled across gua sha facial massage, and our complexions were changed (and lifted. And toned.) forever.

What is Gua Sha?

Gua sha (pronounce gwah-shah) is a popular therapeutic technique used in Eastern Asia to encourage blood flow and healthy chi energy, decrease muscle pain and inflammation, and treat tension in the body. Traditional gua sha is performed all over the body, much like a massage.  In Eastern Medicine therapies, it’s believed that stagnant chi (or energy) is usually the root cause of chronic illness or disease.

Gua sha naturally encourages healthy blood flow to the body—which is why it’s so helpful for treating inflammation—and moves the chi throughout the meridians. Meridians are the energetic life force paths all over the body that act as a mainstay of Traditional Chinese medicine and are used as a guide for everything from acupuncture to acupressure to gua sha.

If you do a quick Google image search, you’ll be confronted with images of bright red backs, ripe with bruising and striations. Don’t be scared! It looks intense—borderline masochistic, perhaps?—but gua sha is actually wonderful for skin, muscles, and fascia. Enough pressure is applied during a full-body session to result in light bruising, which is part of the reason gua sha is so healing for soft tissues.

Much like getting a deep tissue massage, gua sha encourages movement in the lymph system to encourage detoxification and improve blood flow to muscles and tendons. As soon as the lymph fluid is stimulated through massage, the body can begin to detoxify itself. If you’re the one receiving a treatment, you’ll notice that any water retention or bloat totally vanishes after a treatment. When the lymph begins to move, it carries with it lingering toxins and extra water that’s holding on for dear life in your body.  Gua sha also can help to break down scar tissue and stagnant connective tissue to improve mobility and flexibility in joints.

In recent years, facial gua sha has become incredibly popular as a beauty treatment. Anecdotally, it’s been said to improve nearly every skin condition—from hormonal acne to sagging jowls. Facial gua sha is significantly lighter in pressure than a full-body treatment, so don’t expect to see bruising or even light marks on your skin. However, you’ll likely experience instant lifting, toning, and brightening after getting a gua sha facial or trying the technique out on yourself (yep, you can totally do this one at home!).

Keep scrolling for the low down on how gua sha works, who uses it now, and exactly how to perform gua sha on yourself.

How does gua sha work?

Gua Sha Massage

The biggest difference between a massage and a gua sha treatment is the gua sha tool. Typically made of jade or rose quartz, a gua sha tool is about the size of a credit card and can be held in one hand. The tool itself has smooth edges on all sides and is about a quarter of an inch thick.

To use it, your practitioner will hold the tool at a 15-degree angle to your skin with one edge gently resting on the area to be worked on. Using long, fluid strokes, the practitioner applies pressure and drags the gua sha tool along the appropriate meridians (or muscle knots) to stimulate the chi and break up muscle tension and adhesions.

Usually, a practitioner will go over the same area a few times. You’ll notice as they begin to work through the fascia, the area around the muscle immediately begins to release and relax. It’s really important that your practitioner moves the lymph all the way through your body to the end of the meridians—you don’t want to get that nastiness stuck anywhere! And if you’re the one enjoying the treatment, remember to drink tons of water the day after your appointment—you’re going to need it.

Gua Sha Facials

Gua sha facials aren’t all that different from the massage treatment—both use the same tool and technique. But, facials require a much lighter touch because pressing too hard can damage skin. Plus, our facial muscles don’t usually have the same scar tissue or adhesions as say, your quad or calf muscles, which go through a lot more wear and tear. With the face,  we’re more concerned with moving and draining the lymph fluid; stagnant lymph causes puffiness, bloating, dark circles, sallow skin, wrinkles, and pimples. And because it’s a very light massage, you might even notice that gua sha eases any tension that you might be holding in your forehead, jaw, and eyebrows. Just remember that it’s not necessary to apply heavy pressure, and in fact, if you’re pressing too hard you won’t be targeting the lymphatic material.

Lymph lives just below the skin, and is so sensitive that it won’t respond to roughness! When it moves through the body in a healthy way, our puffiness diminishes. We get our natural, youthful glow back because our bodies are naturally detoxifying themselves. And the improved circulation helps flush toxins and revitalizes the look of skin.

What to Expect After a Gua Sha Facial

After a gua sha facial, you’ll likely see instant results. Your brows and cheeks will look more lifted, and cheekbones will be more defined as excessive lymphatic fluid drains from the face. Skin will look brighter because of increased blood flow. And because you need to use a facial oil or emollient lotion whenever you gua sha, your complexion will be hydrated, too!

Where to Get a Gua Sha Facial

Gua sha treatments are typically performed by trained professionals. When it comes to full-body massage, practitioners are usually certified in the technique and also have their massage license. Estheticians and facialists also must go through a training to learn how to properly use the gua sha tool on the sensitive facial skin.

It’s safe to try giving yourself a gua sha facial treatment at home, as long as you’re not pressing too hard. If you see redness on your face, you’ve gone too far! A little goes a long way with this stuff. And trust, you don’t want bruise lines on your face—it’s not a good look.

How to Do Gua Sha at home

Gua Sha Facial Tools

To give yourself a gua sha facial you’ll need a gua sha tool, facial oil, and about five minutes of free time. We also recommend grabbing a towel, just in case! When purchasing a gua sha tool, make sure you get one that’s made of real stone like jade, rose quartz, or brian stone. Beware of super-cheap versions on Amazon—they might be made with dyed acrylic, which is bad for the planet and bad for your skin health! Also, the real things look very cute on Instagram. Really important to up your self-care ‘gram game.

Directions

  1. Before you get started, wash your face thoroughly. No make-up, no nothing. You want to be barefaced, babe! We recommend double-cleansing with the Pure Start Gentle Detoxing Facial cleanser to remove any dirt or grunginess from the day, and then following up with the Detox Clarifying Wash to give pores the clean sweep.
  2. Apply a few drops of Fleuressence Native Botanical Cell Oil to the skin. This golden elixir contains Kalahari oil, Mongongo oil, Rosehip seed oil and Baobab oil to boost skin’s natural radiance, improve tone, and fade scars. You want the gua sha tool to gently glide against the skin, so don’t be shy about using a little more oil than usual.
  3. Hold the gua sha tool at a 15-degree angle against skin; it should almost be flush against the face. In one fluid motion, sweep the tool from its initial starting point all the way down the next to the collarbone. Follow these pathways three to five times each:

– From the middle of the under the chin to the earlobe. Repeat on both sides.

– From the middle of the ridge of the chin (follow your jawline) to the earlobe. Repeat on both sides.

– From the lower edge of the nostril up to the middle of the ear. Repeat on both sides.

– From the inside of the eye, lightly draw the gua sha tool to the temple. Repeat on both sides.

– From the inside of the eyebrow, follow the brow bone to the temple. Repeat on both sides.

– From the middle of the forehead to the hairline. Repeat on both sides.

– From the hairline, sweep all the way down, around the back of the ears, down the sides of the neck to the collarbones. Repeat on both sides.

When you’re done, you should notice an instantaneous difference in your skin! Gua sha massage acts like a natural mini facelift—and it feels really amazing.

 

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