Tag Archive for: Brightening

Summer seems like one long low-maintenance beauty treatment: beachy hair, sun-kissed glow, natural make-up free look, but by the time the weather cools off, our complexion, along with our hair and body can often times feel and look like a dried up prune!

Regardless of your post-Summer beauty routine and overall concerns, we have the treatments (and DON’TS) that will leave your skin feeling hydrated, softer and brighter leading into the Fall months.

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DON’T take hot showers: Hot showers can be dehydrating to skin in general, especially after a Summer of being in the sun because the effects can be even worse (i.e. premature aging, stronger definition of fine lines, to name a few). The next time you hop in, turn the water temperature down about 10 to 15 degrees, and don’t take more than two showers a day.

DON’T: Don’t use photo-sensitising ingredients on the skin during the day as even

though Summer is technically over, the sun is still extremely strong for another month or soCertain ingredients in products can react adversely on your skin in sunlight, make you burn more easily and causing lasting sun damage. Products containing retinoids, acids or fruits acids as well as topical steroids or differin creams can enhance sensitivity. Always read the ingredients list

and any warnings on your beauty product labels to ensure you aren’t doing damage without knowing it. Opt to use these products at night only.

DO: Thirst Quenching Treatments: In order to effectively get your skin back in tip-top shape, Vitamin C is your answer. Vitamin C visibly brightens the skin and improves the overall look and tone of the skin. Power-packed vitamins including, Vitamin E, Vitamin B and Ferric Acid also help hydrate, brighten, soothe, and improve the overall tone and texture of the skin. Get introduced to Dr. Goldfaden’s newest power punch product to his range, Brightening Elixir, that instantly soothes and brightens your summer skin.

DO: Double up at night. Skin cell regeneration is slightly higher at night making it a crucial step to apply products with active ingredients in the night as your skin is able to absorb the active ingredients in skincare products better since active ingredients are less effective when exposed to sunlight.  In addition, your skin would not have to compete with the other products you apply like makeup or sunscreen to fight the UV rays, pollution and other harmful environmental elements in the day. Layer up a potent packed repairing treatment (powerful nighttime ingredients to look for include: peptides, retinol, Vitamin A, Vitamin C, to name a few) and an ultra-hydrating moisturizer to really pack the hydration punch allowing you to wake up to supple, plump and a hydrated glow.

DO: Exfoliate. Exfoliating your face is key after a summer of sun and sunscreen. The upper layer of skin gets thicker, harder and drier. Removing the surface layers of dead skin, oil build up and grease will give a dewier

look and helps to produce more collagen, allowing skin to look more plump.

The two most common complaints women and men express when it comes to anti-aging, is dullness and dark spots. The treatment of Hyper-pigmentation, dark spots and scars all fall under the anti-aging umbrella because the brighter and clearer the skin, the more youthful it appears and feels. When treating and targeting hyper-pigmentation and dark spots, we want to be careful to not aggravate the skin with too harsh of ingredients. Naturally derived ingredient are usually the best. Many of these naturally derived ingredients have been being used forever, but they really get the job done.

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  • Vitamin A + C
  • Ferulic acid
  • Lactic acid
  • Licorice
  • Gooseberry
  • Fruit enzymes
  • Alpha Arbutin

The newest addition to our lighting + brightening ingredients is White Birds of Paradise. Strelitzia Nicolai or Giant White Bird of Paradise seed extract increases skin luminosity while improving hydration and smoothness. A native South African plant, it belongs to the plant family Sterilitzia. In South Africa it is commonly called the crane flower and is featured on the back of the 50 cent coin. It also happens to be the floral emblem for Los Angeles, where the plant is commonly found.

White Birds of Paradise are found in all Plant Profusion products, as it is one of the main ingredients in Dr.Goldfaden’s innovative complex, PURFLORA. Derived from White Birds of Paradise, this multifunctional ingredient works to restore skin’s youthful appearance by reducing uneven skin  pigmentation, dull and lackluster complexion resulting in an increased illuminated glow.

During our New York City beauty editor event where we introduced our new collection, Plant Profusion, the topic turned to necks. The neck seems to be on everyone’s mind, which is why Dr. G created Lifting Neck Cream for the new collection launching this Fall. This beautiful area of a woman’s body is often misunderstood and definitely neglected. Dr. G shares a few tips and ingredients to look for.

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The décolletage which consists of the neck and chest has always been seen as provocative. From the 11th century up until the Victorian period, women did not show their necks let alone the chest area. Today the décolletage is flaunted and proud and can be the most sun damaged area of a woman’s body. Many women make the common mistake of only taking care of and treating their face, so we asked Dr. Goldfaden to shed some light on the topic. “The main complaints related to the neck and décolletage area are sagging skin, crepiness, discoloration, horizontal bands and wrinkles.” The sagging and crepiness is due to loss of collagen as well as aging. Discoloration may be present due to sun damage or hormones and can range from speckled darkness to redness and uneven tone.

Tips:

  • Do not use anti-aging face creams on the neck. The neck is more delicate than the face, has no pores and cannot absorb many of these ingredients.
  • When protecting or restoring the neck remember there are no pores, hair follicles or sweat glands on the neck. Therefore look for a neck cream with ingredients that target discoloration, tightness and cell turnover such as peptides, amino acids, lightening agents and certain acids.
  • Always apply the cream in an upward motion
  • Never pull, tug or rub the neck skin
  • Always wear an SPF or cover the neck area when outdoors
  • No one is too young to start protecting the neck area

Powerhouse ingredients to look for

Birds of paradise- brightening + reduces discoloration/ pigmentation

Glycolic acid- cellular turnover + exfoliation

Hexapeptide 10- amino acids that stimulate collagen rebuilding

Pink Grapefruit Oil- binds moisture on skin, plumps + increases volume to collagen layers