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While it’s always a pleasure to get like-minded beauty and wellness brands on our radar, it’s *that* much better when Goldfaden MD has the opportunity to join forces with them. With that said, we couldn’t be more pleased to announce the exclusive Goldfaden Radiance Facial at Ejiro Studio in London. Below, you’ll get to know more about this premiere beauty and wellness destination and its founder, the lovely Ejiro Owusu. See what inspired her to start her business, how she prioritizes sustainability both at home and at work, and why she was driven to collaborate with Goldfaden MD. Plus: the Goldfaden MD products she’s currently obsessed with.

What did you do before creating Ejiro Studio and what inspired you to create this beauty destination?

I am from a science background academically and entrepreneurship. Just before venturing into beauty, I was working in pharmaceutical sales, I was giving myself time to develop a new business idea. It was then that I fell in love with the beauty industry, with sugaring opening the doors for me.  I wanted to create a space that was gender neutral in design, spa-like in terms of atmosphere and like hanging with friends in terms of interaction between therapists and clients. 

Sugaring is at the core of Ejiro Studio. Why do you hold this treatment in such high regard and how is it more beneficial for the skin compared to other hair removal methods?

We have all had or heard a horrendous waxing story however you rarely hear this with sugaring. Sugaring as a method of hair removal is gentle in comparison, it works for all hair types and those with sensitive skin as the paste only adheres to hair and dead skin cells. It is why your skin can feel so smooth afterward without the soreness seen with waxing. It is an ancient technique with origins that can be traced to North Africa and the Middle East, this is what fascinates me.  Many of my clients have had grandmothers, mothers and aunties performing this treatment on them. I think that’s amazing.

What sets Ejiro Studio apart from other beauty clinics and spas in East London?

We are a premium beauty destination that values natural solutions and quality time.  Clients come to get treatment and de-stress from their day-to-day life therefore, it is important that each client is given sufficient time not just for the treatment but to talk about their day, to run a bit late and not feel rushed when they arrive.  We also aim to provide a variety of beauty treatments for everyone whilst doing our bit to look after the planet. 

Why is sustainability so integral to your brand’s DNA and offerings?

Sustainability is important as to me it is about doing whatever you can to look after our planet. We all put pressure on ourselves to be completely sustainable but making one change can make a big difference even if you think it does not. 

What are your favorite sustainable living practices/habits that may inspire others to follow suit?

I am a mother with a one-year-old and I have been using reusable nappies since birth. It was really important for me to have my partner and family onboard with this as I felt disposable nappies were unnecessary waste. The environmental cost of single-use products like nappies is the biggest issue when well-looked-after reusable nappies can be used for more than one child or even passed on to another family. It may sound daunting but cutting your disposable nappies usage to only daytime will make a difference. If we all make small changes it can add up to a greater impact.

I also love going to the charity shop, swap shops and renting clothing. My wardrobe is quite minimal. Believe it or not, I do not purchase new clothing very often and when I do it has to be something I can still use 5 years down the line or pass on to someone else.

What made you want to collaborate with Goldfaden MD for Ejiro’s exclusive Goldfaden Glow Facial? 

Meeting Lauren and Lisa at the founders event they arranged I was captivated by how much passion they had when speaking about their business. This instantly caught my attention, a family-run business with products everyone was raving about, I was excited to try it. What sealed my decision was when I started using the products, the results were amazing. My skin was glowing and super hydrated – even my husband commented and if he notices a difference in my skin then it is definitely a plus for me. My clients have always been early adopters and I knew adding the Goldfaden facial to the treatment menu would be warmly welcomed. 

What is your holy grail Goldfaden MD product and why do you love it?

Okay perfect, easy peasy. Can I choose more than one?  The Radiance Repair Serum oh my goodness!  My skin was as dry as sandpaper but this product boosted my skin barrier, it left my skin feeling firm and radiant.  Lip Therapy now I use this first thing in the morning to prep my lips before doing my makeup and applying my lipstick and then I use it again at night. Absolutely love this product. It works wonders but my lips remain soft and it really does feel like my lips are going through their own overnight treatment whilst I sleep. Lastly and by no means my least favourite.  The Doctors Scrub – now my skin needed exfoliation and I think this is where this product combined with the Radiance Repair Serum worked well together. The scrub prepped my skin by removing the dead skin cells and any unevenness, creating a great foundation for the serum to be applied to the skin. 

Fine Line was created out of a desire to foster Austin’s growing community of wellness-minded people.

Despite the multitude of places to buy clean beauty products online, we believe nothing takes the place of IRL human connection. We hope you come to Fine Line to find your clean beauty favorites, but also to try new things and meet new people. Come say hi and stay awhile. – Cissy & Ashley

How do you start your mornings? 

Cissy: My mornings start with a cup of coffee, a short meditation and some sort of exercise (typically biking or pilates). Exercise is key for me to start the day feeling good. After showering, I get to the fun part – my skincare routine. I love taking my time with all things serums, eye creams, moisturizers and gua sha treatment.

Ashley: After I hit snooze a few times, I head straight into my skincare routine to wake me up. I’ve been trying to limit my caffeine intake so I’m experimenting with alternatives like Rasa and Four Sigmatic. 

Why is clean beauty important for you?

Cissy: Clean beauty is important to me because it aligns with my intention to lead a healthy lifestyle. The clean products now available on the market make it possible to get great results without negatively impacting our health. I am a long time fan of the movement to educate people about what they put on their skin and feel lucky to be playing a small part as co-founder of Fine Line.

Ashley: There aren’t many shortcuts in life but I believe clean beauty is an easy way to improve your overall health. Cissy and I have both always been wellness obsessed and when we came to Austin, we met a lot of like minded people but didn’t see many opportunities for us to come together. The community aspect is the best part of clean beauty, and that’s what inspired us to build something ourselves.

Favorite mood-boosting meal?

Cissy: My favorite meal to make at home is a salad with roasted sweet potatoes, roasted chickpeas, pistachios, avocado and olive oil. I never get sick of this salad and it makes me feel good!

Ashley: I live for roasted red peppers, artichokes, and avocado over brown rice with a little olive oil and vinegar. Nothing fancy, which is probably why it boosts my mood so much!

What are your go-to daily beauty products and why?

Cissy: Oh boy, this could take a while. I love trying new products so I regularly rotate my regular lineup. Right now some of my go-to daily products include Goldfaden Doctor’s Scrub, Goldfaden Needle-Less, Indie Lee Superfruit Facial Cream and One Love Organics Botanical B Cleanser.  I love Doctor’s Scrub for exfoliating my skin. Needle-less is so effective at smoothing out fine lines and wrinkles. Indie Lee Superfruit Facial Cream is packed with so many great ingredients like Vitamin C, plant peptides and hyaluronic acid.

Ashley: Same…how much time ya got? My routine is actually quite simple right now – Ere Perez Ginkgo Micellar Water, Goldfaden Needle-less (this is a miracle product we can hardly keep on our shelves!), One Love Organics Youth Preservation Serum and Furtuna Skin Restoration Balm to bring my sensitive, dry skin back to life. I break out along my jawline from time to time and use Goldfaden Facial Detox to nip it in the bud. This product was actually my entry into Goldfaden – I read about it on Goop and figured if it was good enough for Gwenyth, it’s (more than) good enough for me!

The makeup I can’t live without:

Cissy: I generally keep it simple when it comes to makeup. I can’t live without Vapour’s Mesmerize Mascara, my Olio E Osso lip/cheek tint balm and the Ere Perez Vanilla Highlighter. 

Ashley: I love the Ere Perez Quinoa Water Foundation…it’s skincare and makeup in one! I love a red lip so use their Carrot Colour Pots in Hello and Holy, and always finish with the Vapour Mesmerize Mascara.

What does wellness mean to you?

Cissy: For me, it means taking care of my mind and body through healthy eating, exercise, positive relationships and conscious consumption. I feel my best when I stick to these goals. 

Ashley: I think it changes. Some days it’s waking up early and going to pilates. Other days, it’s closing my computer early, ordering takeout, and binging Netflix.

Name: Sacha Strebe

Location: Los Angeles 

Age: 41

Tell us a little about yourself…
I moved here from Australia seven years ago and fell in love with the LA lifestyle. After a few years working in digital media—I held the position of Editorial Director for MyDomaine and then Create & Cultivate—I went out on my own as an editorial consultant helping content creators and media brands with their digital strategy, growth goals, and more. I accomplished so much during that time and felt incredibly fulfilled, but creatively I really felt the pull to return to the design world so I recently accepted the Editorial Director role at EyeSwoon, working closely with interior designer, Athena Calderone. 

While digital media keeps me creatively fulfilled, my other passion is skincare. I have always loved the innovation, technology, and ingredient advancements of the beauty industry, and testing them out on my own skin to achieve that healthy radiance we all crave. After many requests from friends to share my own skincare routine and treatments, I finally launched an Instagram account called @skinlexicon where I could share everything from the products to the lasers, injectables, PDO threads, and at-home tools I love. The response so far has been phenomenal and I love how close the skincare community is, too—it’s always positive, open, and fun! 

What are your skincare goals? 

For me, it’s always been healthy, even, glowy skin which equals hydration! I am 41 so my skin is going through a new iteration. It’s thirstier than it was in my 20s so I definitely find I need hydrating serums, thicker moisturizers, and an occlusive to seal it all in. 

Do you have any specific skincare concerns? 

I developed melasma after having our son 13 years ago so after treating it with three sessions of IPL at the time (I know they don’t recommend that now), my routine has been all about maintenance and prevention ever since, which equates to brightening products, lasers, microdermabrasion with PRP, and a lot of sunscreen! I am also a big fan of exfoliation, which I know has gotten a bad rap in recent years for damaging the skin barrier, but at my age, it’s key to ensuring a steady cell turnover (which, let’s be real, has significantly slowed down). I love chemical exfoliators like peels (I do a chemical peel at least 1-2 times a month) and physical exfoliators at least 2-3 times a week.

First thoughts when incorporating Radiance Repair and Doctor’s Scrub into your routine:

1st week… As a fan of exfoliation, I couldn’t wait to try the Doctor’s Scrub, especially considering almost all of my friends recommended it to me. The difference in my skin was immediate—we’re talking baby smooth, soft, and with that healthy glow from stimulating the blood flow. I also love how receptive my skin is to the serums afterward—it heightens absorption and ultimately, the efficacy. Radiance Repair is almost like a moisturizer/serum hybrid. The texture is incredibly smooth and my skin has a beautiful, glowy sheen afterward. 

2nd week… There is a visible difference in the texture of my skin—smooth, even, and clear. Since the Doctor’s Scrub is so fine, it doesn’t damage the skin or irritate—it really does feel like I’ve just stepped out of a professional microdermabrasion treatment. I have also noticed a reduction in pore size or the appearance of pore size since the scrub helps to clear away dirt and debris thus minimize blackheads in the process. I love the Radiance Repair so much—often I’ll come back into the bathroom during the day if my skin is feeling dry (especially during these colder months) and reapply it because it just feels and looks so good when I do.

Is clean beauty something that you feel passionate about?
I think the term “clean beauty” has caused a lot of confusion with consumers around what it is and what it means for something to be considered “clean.” I don’t think anyone wants to put skincare on their face that could be carcinogenic but I also think there’s a lot of fearmongering around certain ingredients that hasn’t been helpful. It’s important to do your own research and find skincare that works for your concerns and goals. I follow a lot of cosmetic scientists like Michelle Wong from Lab Muffin and Jen from The Eco Well who help to explain a lot of ingredient myths and debunk misinformation.

What else do you feel passionate about?

I love my fashion especially my Aussie designers—Dion Lee and Christopher Esber! I am also obsessed with our French bulldog, Cosmo. And I’m passionate about getting out in nature—I learned how to ski this year and just started mountain biking with my husband and son.

Best advice you’ve ever received in regards to caring for your skin?

Good skin takes time. Consistency is key. And get regular facials by a licensed esthetician to do professional extractions and facial massage. They can also help to get you on a skincare routine that’s suited to your skin and goals—so important. Also, see a dermatologist for annual skin cancer checks! 

How do you stay focused and motivated throughout the day?

I truly love what I do so it’s never hard for me to stay focused and motivated. I love creating, collaborating, and challenging myself to innovate, step up, and push myself to be better every day. But matcha helps too! Lol.

What are some of your favorite foods that keep your skin healthy?

I’m a vegetarian so I eat lots of plant-based meals with healthy fats like avocado and olive oil, plus there is always a ton of leafy greens and seasonal veggies in my meals. We also cook a lot at home so we know what’s going into our meals. I love to do a big grocery shop on the weekend and meal prep for the week ahead. I stopped taking a lot of vitamins and focused on supplementing through diet. I also follow Glucose Goddess because I think glucose is one of the most underrated elements of good health—her hacks to flatten glucose curves have been such a gamechanger for me!

Fill in the blank:  ________ is/are underrated.

Poetry. I always seek it out in times of need whether that be for creative inspiration, motivation, or just when I need to feel uplifted. I just bought a book of Pablo Neruda but I also love Mary Oliver. 

I also think rest is underrated. This year I have allowed myself to resist the urge on the weekend to “do” and instead just to “be” and not feel guilty if I haven’t accomplished anything or fulfilled a to-do list. Rest is just as if not more productive. We need it.