Meet Sylwia Wiesenberg. An inner and outer health & beauty guru who is embarking on a mission to create skincare for your most overlooked body part: your butt. Sylwia was born in Poland, and has traveled and lived all over the world. She’s pursued many adventures and careers, and eventually landed in New York City. Sylwia’s fascination with butts came from her early days as a gymnast and an athlete. She experienced and saw the strength, power, and beauty of the booty. Sylwia knows the butt to be an incredible muscle, and has seen first hand that it can also be a motivator and an extension of personality and sensuality, which she thinks is pretty awesome. She believes every butt has its own individuality and uniqueness and should be celebrated, helping each and every body feel confident in their own skin.
What lead you to start BAWDY?
It was my passion for, and really my obsession with, butts and my overall love for the uniqueness in beauty and strength of a human body, that lead to the creation of BAWDY. That, and the fact that the beauty industry offered absolutely nothing for butt beauty other than offering anti- cellulite and anti-stretch marks creams that create insecurities in women, shaming them for apparently being imperfect. I believe beauty is about having fun and is is about celebrating individuality in a fun and unapologetic way. That is why I decided to launch BAWDY.
If you could explain BAWDY
BAWDY is unapologetic, individual, unique and always a leading edge clean beauty brand.
BAWDY is a way of being free, expressing yourself and your sexuality, loving your body and loving yourself. It provides the opportunity to be sensual, and give you g the opportunity to touch and feel yourself.
BAWDY also stands for responsibility, delivering the highest quality ingredients that are safe for you and Mother Earth. Later this year I will begin introducing advances in sustainability in both new product releases and packaging.
Do you strive to inspire others through BAWDY?
Of course, it is my goal! I want others to be unapologetically themselves. What matters in life is honesty, realness and raw, authentic beauty and BAWDY stands behind it. Beauty is supposed to make you feel good and smile because you do it for yourself not to please others.
What is your favorite part of working in the beauty industry? What is your least favorite?
There are so many favorite parts! I would say creating and developing. I view it like creating art. You engage with a certain medium and start creating the piece. I could create new products daily. One of my most favorite parts of this creation is working with ingredients. I love to cook, and to forage for ingredients daily at local farmers markets; always searching for the next unique find. It is the same with formulating new products.
I love when an idea pops into my head and then I search for the ingredients to make it possible. It is good platform to apply your creativity and see far can you go to fill the gap.
One thing that I dislike is old school beauty. it is something that drives me to work even harder; to change some of the narrow-minded, old established parts of the industry.
What is the best piece of advice that anyone has ever given you?
Create and never be afraid of your dreams and failures … there is absolutely nothing to lose in trying new things, and failure is a huge part of success.
What is your goal through BAWDY?
Provide more than just clean beauty, be a responsible brand that always delivers a fun experience to the customer – a brand that is already changing the beauty industry by allowing people to take care of other parts of their bodies. I now see other independent brands introducing butt beauty, but in a cautious way, almost afraid to discuss their own products – that it is taboo just to talk! I want to talk about it!
Eventually, I would like to use my success in BAWDY to seed others and help them to achieve their dreams.
What is your favorite indulgence?
Ice cream and lingerie
When it comes to your beauty routine, what is one item you can not live without?
Movement! My daily two hour session of TONIQUE, and of course my CBD butt balm…and to complete the look, a great red lipstick
Beyond BAWDY, are there any mantras or rituals that help ground you when things get overwhelming?
Tonique method ( my daily very long meditation! )
How do you like to wind down and make sure you’re taking care of yourself?
Stop looking at my phone – Tonique, surf and horseback riding…and sex; but not all at the same time hahah