Meet Alyssa Wasko, Founder and CEO of Donni

What do you think about, creatively, when you’re designing your Fall Collection?

It’s never the same. I can’t control when I get an idea or am feeling creative. I just wait for those moments, whenever they are, and work off of them.

Where do you find inspiration?

All over. A lot of old books and movies, vintage clothing and art. Interiors.

What cities are on your travel bucket list?

Kenya is at the top of my list! Also, Lake Louise in Alberta.

Did you always want to be a clothing/jewelry designer?

Not at all. I always knew I would work in fashion, but truly never thought as a designer.

Background on your phone?

Favorite photo of me and my dad.

What are your go-to daily beauty products, and why?

Always start with the Pure Start cleanser, I love the gentle consistency and gets my skin ready for the day. Then I mix Vital Boost with Mara Universal Oil for my moisturizer and top with Saie Glowy Super Gel. Perfect combo for a natural glow.

Why is clean beauty important for you?

Not only are clean product better for you, but I have also found they work better for me/my skin as well.

How do you de-stress?