Eating healthy is one thing, but a total rehaul of not only your kitchen products but also your cleaning and beauty habits? Now that just seems downright daunting, but we’re here to tell you it’s not as hard as you think. We’re not talking totally life overhaul. That can be overwhelming. We’re talking small steps and simple swaps to set the stage for living clean. Over the course of our lives, we have adapted a clean living effort that poured over into other areas of our lives and we want to share our go-to’s from beauty to cleaning and tell you why it’s important. Ready to come clean?

Why did your family decide to turn to all clean products?

Dr. Goldfaden has been formulating and researching plant based ingredients, natural alternative ingredients of over 25 years. He found that many people are even allergic to chemicals commonly found in conventionally produced products. Natural makeup, skin care products, and body products work with your skin instead of against it. The integrity and purity in plant and botanically-derived ingredients—the high level of vitamins, minerals, essential fatty acids, amino acids, antioxidants, enzymes, natural sugars, and more—provide a vital spectrum of benefits for the skin without being compromised by fillers and inactive ingredients which allow for the treatment actives to provide the most abundance.

Our skin is the largest organ of our body and studies have found that the skin can absorb up to about 60% of what we put on to it so it’s important to be familiar with what we are putting on our skin and stay away from harsh, toxic chemicals, colors, and fragrances. Chemicals, artificial colors, and fillers in skin care products and makeup can cause redness, irritation, and breakouts. Many people are even allergic to chemicals commonly found in conventionally produced products. Natural makeup, skin care products, and body products work with your skin instead of against it. The integrity and purity in plant and botanically-derived ingredients—the high level of vitamins, minerals, essential fatty acids, amino acids, antioxidants, enzymes, natural sugars, and more—provide a vital spectrum of benefits for the skin without being compromised by fillers and inactive ingredients which allow for the treatment actives to provide the most abundant of its treatment benefits within topical formulas.

What benefits have you experienced since turning to clean products?

Overall, the skin is less reactive, appears clearer in tone and texture and is less comprised for fillers, artificial fragrances and silicones which means that the actives are able to penetrate the skin more effectively increasing the overall treatment. We experienced the reduction of redness, rash, irritation and milia.

What are some of your favorite clean products for the home? 

Mrs. Meyes, Kinn Living and Branch Basics. You don’t need harsh chemicals to clean your home! 

How has becoming a clean family affected the food you have at home? 

Being aware of what you put in and on your body is crucial as the skin showcases the nutrients from both an internal and external standpoint so what we put into our bodies is just as important as what we are putting on. Naturally sourced foods (meaning not processed, and free from pesticides or hormones) have the ability to offer a higher percentage of nutrients, vitamins and key antioxidants because there are no unnecessary preservatives, hormones, or antibiotics that can prevent the beneficial ingredients from leaving that specific product and also allows for maximum freshness of foods. Eating a diet of fresh, naturally grown or raised whole foods, is scientifically linked to decreasing risk of disease and increasing life span.  As a family we grew up eating organic food, lots of raw vegetables and good quality animal proteins and fats.

What makes Goldfaden MD products clean?

We do not formulate with silicones, mineral oils, parabens, Petrochemicals, PEGS, synthetic fragrances, synthetic dyes or alcohol. Learn more about our standards.

Which ingredients should be avoided in skincare?

The top skin irritants including; Silicones, mineral oils, PEGS, synthetic fragrances, petrochemicals, synthetic dyes or alcohol.

Which ingredients should be avoided in food?

High fructose corn syrup, gluten, artificial colors, and dairy in some cases. In general, adding in more healthy, plant-based foods that you actually enjoy eating!

What are some of your favorite clean makeup brands?

Ilia primer, Alima Pure mascara, PYT eye-shadow pallet, RMS

Who are some of your favorite clean beauty retailers to shop? 

Credo Beauty and GOOP.

What is the difference between the terms green, natural, and clean? 

All of these terms are used interchangeably within the beauty industry, which is confusing and at times misleading for some consumers. Our take on these words are as follows:

Green: An eco-friendly brand in packing, sourcing and brand messaging.

Natural: A brand that uses some natural ingredients and is free of certain ingredients (however, there is not a standard list used across the industry, so this is dictated by the brand’s credo).

Clean: Similar to a natural brand, but more likely a brand that doesn’t formulate with certain deemed “dirty” ingredients ie: PEGS, mineral oils, artificial ingredients, petrochemicals Etc.

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