We are all crunched for time these days, but that does not mean that we have to eliminate (or even skimp) on our morning beauty routine. Believe it or not, you can achieve a brighter, healthy and radiant glow in just 5 minutes, so listen up to these beauty essentials and tips for a fast-acting beauty products. Products DO matter (in fact it matters a lot) and being educated on what you are putting on your face is where it starts. That’s why we are breaking down the skin essentials that everyone should be using in a skin regime.

(3 minutes) Exfoliation is key and at any age:

Prepping your skin for the day ahead is crucial and allows you to be confident from the time you walk out of the door. Fresh A Peel, an at home skin brightening and enzymatic peel, brightens, tones and exfoliates your skin in 3 minutes. The best part: NO redness, NO irritation and NO flakiness.


  • Removes dead surface skin cells
  • Brightens and evens out overall skin tone
  • Make up is applied smoother and more even, creating a flawless finish

*Follow up with Pure Start “Gentle Detoxifying Facial Cleanser” to balance skin and remove any excess exfoliation products.

(30 seconds) Reduce wrinkles, and boost softness and radiance:

Serums are arguably the most potent and age-fighting skin treatments that exist. Because active ingredients are more expensive than thickeners, serums are also the costliest product in many skin care lines. Known for the super potent percentages of actives, these power-players greatly enhance the skins overall appearance. Selecting a serum that contains both the combination of actives including, for example; antioxidants, vitamins and hyaluronic acid is where you are able to capitalize on dual-action treatments.

Some recommended products/benefits:

(30 seconds) Moisturize:

An excellent way to keep your skin hydrated, balanced and protected. It’s important to know what to look for in a moisturizer and also to be aware of the skin type you are in order to effectively select the right moisturizer for you.

Oily/Combination Skin: Look for products that contain Hyaluronic Acid – this is a safe way to hydrate without causing any excess oils. Hyaluronic Acid binds the existing moisture underneath the skin to prevent from overall dehydration, a true balancing act.

Dry Skin: Non-comedogenic oils such as Grape Seed Oil, Avocado Oil, Apricot Kernel Oil, etc are important to look for when selecting a moisturizer that is rich in texture. Non-comedogenic oils offer proper hydration from deep within without clogging pores which leads to breakouts and inflammation.

That was fast-acting beauty in under five minutes! Get your glow on…


What is Rosacea?

Rosacea is a chronic or long-term disease that affects the face and sometimes the eyes. It is characterized by excessive redness, pimples, and, in advanced stages, thickening of the skin.

Rosacea affects approximately 10-15 million people in the US and is most often seen in adults between the ages of 30 and 60. It is slightly more common in women (particularly during the menopausal years) than men. Rosacea affects people of all skin colors and ethnic groups, but fair-skinned individuals are slightly more likely to develop the condition.

The earliest stages of rosacea are marked by frequent flushing of the central areas of the face, including the forehead, nose, cheeks, and chin. This may be accompanied by a burning sensation, particularly following the application of various creams or cosmetics to the face. The facial skin also may become swollen.

The late stage of rosacea is known as rhinophyma, and more commonly affects men. This state is marked by an enlarged, bulbous red nose resulting from enlargement of the sebaceous (oil-producing) glands beneath the skin’s surface.

Up to half of all people who suffer rosacea experience eye symptoms. The most common eye symptoms noted are redness, dryness, itchiness, burning, tearing, and the sensation of having sand in the eye. In addition, the eyelids can become inflamed and swollen.

What are the causes? 

While the cause of rosacea remains unknown, inherited factors may play a partial role. Some research suggests that rosacea sufferers have blood vessels that dilate too easily, resulting in a flushing or redness of the skin. Numerous factors can cause rosacea to flare up in one person but have no effect in another individual. Some people claim that one or more of the following have aggravated their rosacea: heat, hot baths, strenuous exercise, sunlight, wind, very cold temperatures, hot or spicy food and drink, alcohol consumption, menopause, emotional stress, and long-term use of topical steroids on the face. Many people affected by the acne-like, pustular stage of rosacea assume that their condition is caused by bacteria, and indeed, topical and internal antibiotics benefit some patients. Curiously, however, researchers have not been able to identify a definitive link between rosacea, bacteria, and other organisms in the hair follicles or oil glands.

How to treat it?

Although there is no cure for rosacea, it can be treated and controlled quite well. Usually a dermatologist treats patients with this particular skin problem. The goals of treatment are to control the condition and improve the appearance of the patient’s skin. It may take several weeks or months of treatment before seeing noticeable improvement. Depending on the severity of the symptomatology, I might prescribe topical antibiotics applied directly to the affected skin. In more severe cases, oral antibiotics may help prevent the pain, scarring, discomfort, and eye symptoms of severe rosacea. Papules and pustules of the skin seem to respond quite quickly to treatment, though the redness and flushing are less responsive to treatment.


1. Stay out of the sun.

2. Stay away from products that contain alcohol since it strips the skin and can ignite additional redness and inflammation. Dr. Goldfaden’s Pure Start cleanser is a gentle and detoxifying cleanser that is safe for even the most sensitive skin.

3. Look for ingredients in skincare that contain soothing agents such as Vitamin K, Arnica and Tea Extracts, as these all work to reduce redness and inflammation.

4. Stay away from harsh acids (glycolic) and physical exfoliators that can increase redness/inflammation. Look for products that contain a low dose of Lactic Acid since this is the most gentle acid and does not create any redness/inflammation.



Retinoids are not the newest kids on the block, but have recently become more mainstream as the skincare consumer becomes more savvy. Below is a look at what you need to know when considering starting Retinoids/Retinol. While I do use Retinol based products, I have not jumped onto Retinoids yet. Please let us know if you have and what your overall experience has been.


What are they?

Retinoids are a derivative of Vitamin A.  Retinol is the non-prescription, more gentle version of a retinoid. Retinoids are prescription only and you need to see your dermatologist or plastic surgeon to start on one. These are the favorite anti aging ingredient because so much research has proven them to help turn back the hands of time.

What do they do?

Retinoids were originally for Acne treatment when doctors noticed a side effect of less wrinkles/lined skin in patients. Retinoids work by preventing the rise of an enzyme called collagenase and boosting collagen already present in the skin. Retiniods and Retinol speed up cell turnover, which causes skin to look younger and smoother. They also reverse signs of sun damage, fine lines, wrinkles and even out pigmentation.You can expect improvement in overall skin tone and brightness. You can expect to see the benefits of Retinoids within 4 weeks of starting. Retinol, due to its more gentle makeup takes around 12 weeks to start noticing a difference, but continual long term usage is very beneficial.

What are the side effects?

There is no such thing as a free lunch, but the side effects are not that bad. Some people will experience redness, peeling, dryness or skin irritation. The best way to start using a Retinoid is every three days. This will allow your skin to ease into it. If you are having no irritation try every other day and eventually graduate into every day use. There has always been a myth about Retinoids/Retinols causing sensitivity to the skin when exposed to sun. This has been shown to not be true. Yes, retinoids are light sensitive(and susceptible to breaking down) but they do not make skin susceptible to increased UV damage or sunburn. Studies have shown that Retinoids do not lower the MED—or minimal erythemal dose, which is the amount of UV skin can tolerate before burning and showing signs of burning. So, yes you can take them on a tropical vacation.

Who needs them?

Some doctors and skincare experts say it is never to soon to start using Retinoids, but a safe rule of thumb is to start in your mid 30’s to early 40’s, depending on your skin. If you’re nearing 40 and deciding between peels and Retinoids, use Retinoids. But the sooner you start the fewer signs of aging you will develop. Overuse of Retinoids can cause skin to look red, taught and dehydrated, so ease in slowly. Always remember to moisturizer over the top, especially if in dry or cold climates.