WHAT IS HYALURONIC ACID?

Hyaluronic acid, also known as hyaluronan, is a clear, gooey substance that is naturally produced by your body; it’s found in virtually every tissue of your body. The largest amounts of it are found in your skin, connective tissue and eyes. Its main function is to retain water to keep your tissues well lubricated and moist (aka, the ultimate plumper). Hyaluronic acid is an ideal moisturizer because it can attract and retain 1000 times its own weight in water (a feat unmatched by any other substance in nature). “The volumizing effect it has on your skin adds vital fullness that can minimize facial wrinkles and create a smooth appearance.” Dermatologist, Dr. Gary Goldfaden

WHY DO I NEED IT?

Hyaluronic acid is found in great abundance in youthful skin, the cumulative damage caused by free radicals drastically depletes these hyaluronic acid reserves (on average, a person. As a key ingredient in your skin’s extracellular matrix, it plays a significant role in maintaining moisture, plumpness, and softness.

WHO SHOULD USE IT AND WHEN TO INCORPORATE IT INTO MY REGIMEN?

We all strive for that youthful appearance and that’s exactly why Hyaluronic Acid has become such a popular ingredient in skin care for all ages as it’s never too early to start using products that contain HA — in fact, just a single gram can hold supposedly hold up to six liters of water, and research suggests it can help protect against environmental aggressors like pollution, too. Best of all, it works for every skin type — especially in serum form, where it can be more easily absorbed and work its skin-plumping magic at a deeper level.

Hyaluronic acid works exceptionally well alongside other protective ingredients like antioxidants – in particular vitamin C so look for serums containing both (like Dr. Goldfaden’s Brightening Elixir) or layer them up, waiting a few minutes in between each application to allow the product to settle.

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